Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Can I Text Donors Who Gave Through ActBlue or WinRed?
Only if the donation form captured text consent and the donor agreed. A contribution is a financial transaction, not a texting opt-in, so the checkbox has to have been there and checked.
Do Political Campaigns Need Consent to Text Voters?
Yes, campaigns need consent to text voters, but not the signed written consent that binds commercial marketers. This complete guide covers the consent standard campaigns must meet, what counts, what doesn't, and how to build a defensible consented list.
Texting in a Top-Two or Top-Four Primary
In states with top-two or top-four "jungle" primaries, everyone runs on one ballot and party doesn't gate the field. That changes texting strategy in ways a closed primary never does.
The Down-Ballot Drop-off, and How to Fight It
Many voters mark the top of the ballot and quit before the bottom. That drop-off decides local races. Here's why it happens and how texting fights it.
Inside Txtra, Broadcast
Broadcast is how Txtra reaches a whole opted-in list in minutes, for GOTV, fundraising, and rapid response. Here's how Broadcast works in Txtra and what makes it deliver.
Reaching Rural and Remote Voters by Text
Field programs struggle where voters are spread thin across huge distances. That's exactly where texting earns its place. Here's how to reach a rural and remote electorate.
What a Wave Election Means for Your Texting Program
In a wave election, the national environment does some of your persuasion for you, and turns the whole game toward turnout. Here's how a wave reshapes what your texts should do.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. This complete guide covers how each works, the legal and practical trade-offs, when to run which, and how to combine them into one program.
Texting the Suburbs, the Swing Districts That Decide the House
Control of the U.S. House runs through a few dozen suburban swing districts. Here's what makes suburban voters distinctive and how a texting program should approach them.
AI in Txtra, the Magenta Sparkle
AI runs through Txtra to help campaigns work faster, drafting messages, briefing the day, and answering questions about the numbers. Here's how AI shows up in the platform, marked by the magenta sparkle, and the honest line it holds.
The Incumbent's Advantage: Texting All Term
The official who texts constituents for a full term arrives at the next campaign with a relationship the opponent can't buy. The compounding payoff of year-round constituent texting.
Why Your Texting List Beats Your Social Following
A campaign's social following looks impressive and belongs to someone else. A consented texting list is smaller, unglamorous, and actually yours. Here's why the second one wins.