Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Text, email, and phone each reach voters differently. Here's how the channels compare on open rates, reply rates, cost, and speed, and why the answer is usually to combine them, not pick one.
Reports are how Txtra shows what your texting actually did, deliverability, replies, conversions, and the numbers that matter. Here's how Reports and analytics work in Txtra.
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.
The TCPA is the federal law that governs calls and texts to cell phones. Here's what it is, what it requires, how it applies to political campaigns, and why it's the single most important law in political texting.
Political texts often need a "paid for by" disclaimer and always need clear sender identification. Here's when disclaimers apply, what they have to say, and how to fit them into a short text.
Templates let a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how Templates work in Txtra and why they keep quality high as a program scales.
The autodialer definition is what decides which consent standard applies to your texts. Here's what an ATDS is, how the Supreme Court narrowed it, and why it's the reason peer-to-peer texting exists.
TCPA violations scale into class actions fast, because campaigns send in volume. Here's how TCPA lawsuits against campaigns work, what triggers them, the damages at stake, and how to stay out of one.
The welcome text is the first message a new subscriber gets, and it sets the tone for the whole relationship. Here's what a good welcome text says, why it matters for compliance, and how to make it convert.
Texting cadence is a balance, enough to stay present, not so much that people opt out. Here's how to think about frequency, how it changes across the campaign, and how segmentation lets you send more without burning out.
A list that's gone quiet is still an asset if you re-engage it carefully. Here's how to bring a lapsed texting list back to life without triggering a wave of opt-outs, and when to let cold contacts go.
Text is a fast, cheap way to survey voters and gather issue data. Here's how campaigns run surveys and polls by text, what the data is good for, and the limits to keep in mind.