Broadcast is the workhorse of a texting program: one message to a whole opted-in list, delivered fast. In Txtra, Broadcast is built to reach your list in minutes and, just as important, to actually land, since a fast send that gets filtered is worse than no send at all. Here's how Broadcast works in Txtra.
What does Broadcast do?
Broadcast sends a single message to a segment or your whole consented list at once, the tool for GOTV reminders, fundraising asks, event announcements, and rapid response. It's the fast, scalable half of a program, paired with P2P for conversations. In Txtra, you compose, choose your audience, and send, with personalization and the compliance checks applied automatically. See /product/send/.
What makes it deliver?
The foundation underneath. A Broadcast is only as good as whether it arrives, so Txtra sends from a registered, verified sender by default and applies the compliance rules, opt-outs suppressed, quiet hours enforced per recipient, on every send. That's what lets a Broadcast reach a large list at GOTV in the narrow window that matters, rather than trickling out throttled or getting filtered.
When do you use it?
Whenever you need speed and reach to people who already opted in: the 72-hour GOTV push, an end-of-quarter fundraising ask, a debate-night reaction, an event reminder. For persuasion and first contact, you'd reach for P2P instead, and most programs run both, Broadcast for volume, P2P for conversation. Txtra makes the Broadcast half fast, personalized, and compliant so a campaign can move its whole list the moment it needs to.
Frequently asked questions
What is Broadcast in Txtra?
The tool for sending one message to a whole opted-in list or segment at once, for GOTV, fundraising, events, and rapid response. It's the fast, scalable half of a program, paired with P2P for conversations.
What makes Txtra's Broadcast deliver?
It sends from a registered, verified sender by default and applies compliance, opt-out suppression, quiet hours per recipient, on every send. That's what lets a large GOTV blast land in the narrow window rather than getting filtered or throttled.
When should you use Broadcast versus P2P?
Broadcast for speed and reach to opted-in supporters, GOTV, fundraising, events. P2P for persuasion and first contact through real conversations. Most programs use both, and Txtra runs both.
Keep reading: what is broadcast texting? and P2P vs broadcast. See Broadcast in the product.