Product · Grow · Relational outreach

A text from a friend is a recommendation.

A volunteer texts the people they already know, from their own phone, about the race. No cold list, no loophole. The person already has the volunteer's number saved, so consent comes free and the carriers never flinch.

MARIA'S CIRCLE · ONLY SHE SEES ITMTHE GARDEN WALLCAMPAIGN LIST · OPT-INS ONLYMMMopted intaggedtextable
The problem

The sharpest field truth of the decade. Who sends the text matters more than what it says. Every texting tool ignores it and puts a stranger's number on every message.

How it works

How Relational outreach works.

1

Connect your circle

The volunteer connects Google and their contacts load into a private space only they can see. Apple arrives with the app. Facebook is closed, Meta shut off contact access years ago.

2

Make the script yours

The campaign writes the starting text and the volunteer edits it before sending. A relational text that reads like a script defeats the point. The edit is the feature.

3

Opt-ins cross the wall

The campaign never gets the address book. It gets the people who opt in, each one tagged to the volunteer who brought them.

Why it matters

What you actually get.

The garden wall

The address book is the volunteer's to work from, not the campaign's to keep. Only opt-ins cross, tagged. This is the line that lets a campaign ask for a circle without the volunteer flinching.

The messenger is the message

Field organizers have known for a decade that who sends the text matters more than what it says. This is the only model that puts a trusted sender on every message.

Source attribution

Every opt-in comes back tagged to its volunteer. Maria brought thirty-four, Ty brought none, and now you coach accordingly. Relational becomes a program you can manage, reward, and scale.

Two doors, one goal

Referral links stay for the supporter who won't connect an account. Connect and load your circle, or share a link. One is higher intent, one is lower friction, and a campaign wants both.

The score climbs

Nobody reports their own friend. A campaign running relational watches its sender reputation rise where the blast shops watch theirs bleed.

The exit from the loophole.

Most political texting runs on a legal workaround the carriers are shutting down. This runs on relationships the carriers reward. And it's the sharpest tool in the box, not the biggest. It lives on volunteer supply, so it sits next to Broadcasts, not in place of them.

Volunteer scriptConnect your circleThe garden wallSource attributionGoogle todayApple with the app
MARIA'S CIRCLE · ONLY SHE SEES ITMTHE GARDEN WALLCAMPAIGN LIST · OPT-INS ONLYMMMopted intaggedtextable
Every relational outreach send runs on the compliant floor.Consent, quiet hours, STOP and HELP, verified sender. On by default, before a single message leaves.
See the compliance model →

Put Relational outreach to work.

Left or right, Txtra is the sender your carriers trust and your lawyers approve.

This sits on the floor. Consent, quiet hours, STOP status, and sender verification check every send from this screen before it leaves.

See it on your race.

Questions

Asked and answered.

What is relational outreach in political texting?

A volunteer texts the people they already know, from their own phone, with a script they've made their own. The recipient already saved the sender's number, so the message lands as a friend, not a campaign.

Does the campaign get the volunteer's contacts?

No. The address book loads into a private space only the volunteer sees. The campaign gets the people who opt in, each tagged to the volunteer who brought them. That's the garden wall, and it doesn't bend.

How does a volunteer connect their contacts?

Google works today, connect it and the contacts load. Apple contact access arrives with the native app, the on-device permission is the only door iOS offers. Facebook is closed, Meta shut off contact access years ago.