A measure campaign persuades on a question, not a name. The message carries the whole race, and the disclaimer rules ride every send.
No candidate face, no party cue, just a yes or a no that most voters haven't thought about. Persuasion is the entire program, and committee disclaimer rules follow it everywhere.
Tap-backs put yes, no, and undecided on the message. The answers score each voter and tally the district before the buy decisions get made.
Tap-backs & Instant polls →Segments cut the undecided from your own sweeps, not a modeled score. The persuasion budget lands on people who said maybe.
Segments →Templates carry the committee's required language, the grade flags a message missing it, and the log proves what ran.
Templates →Persuade the district. Keep the receipts.
Pick your plan