Posts on Guides.
The complete guide to building a consented political texting list, from your first thousand subscribers to keywords, QR codes, segmentation, list hygiene, and what a subscriber is really worth.
The complete guide to get-out-the-vote texting, the 72-hour plan, building a chase universe, early and mail voting, ballot chasing, and writing GOTV texts that move people.
The complete guide to raising money by text, the mechanics of text-to-donate, writing a fundraising sequence, cultivating and retaining donors, the FEC rules, and the psychology that works.
The complete guide to political texting compliance, consent, the TCPA, 10DLC registration, quiet hours, opt-outs, state laws, and records. Everything a campaign needs, in one place.
The complete guide to getting your political texts delivered, sender reputation, carrier filtering, throttling, verified sending, and the shift to RCS. What decides whether your message lands.
The complete guide to writing political texts that get read and get action, the anatomy of a great text, the psychology that moves people, format and length, and the messages for each job.