Political Texting 101
The fundamentals of political texting for campaigns: what it is, how SMS and RCS voter outreach works, and how to get started.
What Is Political Texting? The Complete Guide for Campaigns
Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. Here's how it works, the two formats, what it costs, the rules, and why it beats every other channel.
What Is Peer-to-Peer (P2P) Texting?
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.
What Is Broadcast Texting? Mass SMS for Campaigns
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
SMS vs MMS vs RCS, Which Political Text Format to Use
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.