Product · Audience · Segments

An audience in one sentence.

Describe who you want in plain English. Txtra reads your tags, giving history, and the voter file, then shows exactly who's in before you save.

Republicans in District 4 who voted in 2024 but not 2022
3,412 matched RDist 42024 ✓
The problem

The audience the campaign needs exists in the data. Getting it out takes a query language nobody on staff speaks.

How it works

How Segments works.

1

Say it plainly

Type it the way you'd say it out loud: Republicans in District 4 who gave but haven't volunteered.

2

See who's in

The count and a sample resolve live, so you know the audience is right before you commit to it.

3

Save and reuse

A saved segment feeds broadcasts and recurring sends, so you build the audience once.

Why it matters

What you actually get.

No query language

A field director builds a precise audience without a data team or a filter builder.

Consent-aware by default

Opted-out and unconsented people never land in a sendable segment, no matter how you describe it.

Reusable everywhere

The same saved audience powers a broadcast today and a recurring sequence next week.

It reads the voter file too.

Segments understand more than tags. Party, precinct, and turnout history are all fair game, so a sentence like voted in 2024 but not 2022 resolves into a real, sendable group, filtered for consent automatically.

Plain-English builderTags & givingVoter fieldsLive countSaved & reusable
Republicans in District 4 who voted in 2024 but not 2022
3,412 matched RDist 42024 ✓
Every segments send runs on the compliant floor.Consent, quiet hours, STOP and HELP, verified sender. On by default, before a single message leaves.
See the compliance model →

Put Segments to work.

Left or right, Txtra is the sender your carriers trust and your lawyers approve.

This sits on the floor. Consent, quiet hours, STOP status, and sender verification check every send from this screen before it leaves.

See it on your race.

Questions

Asked and answered.

What is the AI group builder?

Describe an audience in a sentence and the segment engine turns it into filters you can read, edit, and save. It understands tags and voter fields.

Do segments go stale?

No. A saved group re-resolves every time you use it, so the audience is current at each send.

Can I combine tags and voter data in one segment?

Yes. Volunteers who are likely R in precinct 12 who haven't heard from you in two weeks is one segment.