Data and analysis on political texting: open rates, reply rates, deliverability, cost, and what actually moves a race.
Twenty-five years after September 11, 2001. A remembrance, and a reflection on how that day, and its communication failures, reshaped how a nation warns and reaches its people.
A data-driven report on the state of political texting in 2026: the reachability shift, the messaging economy, the scale of the 2026 ballot, the regulatory year, and the move to RCS and AI. Sourced figures and original election data.
The share of Americans reachable only by cell phone has passed three-quarters, and it keeps climbing. That single trend is why texting moved from optional to essential.
Direct mail and texting do different jobs, but campaigns keep comparing them on price. Here's the honest cost-per-voter-reached math, and what each channel is actually for.
The number that should drive list-building decisions isn't your list size, it's your cost per acquired, consented subscriber, and what that subscriber returns.
In a wave election, the national environment does some of your persuasion for you, and turns the whole game toward turnout. Here's how a wave reshapes what your texts should do.
A campaign's social following looks impressive and belongs to someone else. A consented texting list is smaller, unglamorous, and actually yours. Here's why the second one wins.
Some of the clicks in your texting report never happened. Bots and link scanners inflate your numbers and can misfire automations. Here's how to keep your metrics honest.
For most campaigns, texting is worth it, but not for the reason vendors say. Here's the honest case for the return, and the conditions under which it doesn't pay.
What's a normal open rate, reply rate, and opt-out rate for political texting? This complete guide covers the benchmarks that matter, what's normal, how to read them, and which numbers actually predict whether your program is working.
The best political texts share a handful of qualities you can learn from and adapt. Here are the recurring tactics worth studying, and why they work.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.