Data and analysis on political texting: open rates, reply rates, deliverability, cost, and what actually moves a race.
What's a normal open rate, reply rate, and opt-out rate for political texting? Here are the benchmarks that matter, how to read them, and which numbers actually predict whether your program is working.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.