Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Ballot Cure by Text, Saving Rejected Mail Ballots
Thousands of mail ballots get rejected every election over signature and paperwork issues, and most can be fixed. Here's how campaigns use texting to run a ballot cure program and save votes that would otherwise be tossed.
Personalizing Political Texts with Merge Fields
Merge fields let you send a personalized text at scale, a name, a district, a polling place. Here's how personalization works in political texting, what to personalize, and where it helps and hurts.
What Is Two-Way Texting?
Two-way texting means voters can reply and a person answers. Here's what two-way texting is, how it differs from one-way blasts, why the reply is where the value is, and what an inbox lets a campaign do.
What Is a Suppression List?
A suppression list is the record of everyone you must never text, opt-outs, wrong numbers, do-not-contacts. Here's what it is, why it's a core compliance tool, and why it has to work across every campaign.
What Is Texting Throughput, and Why GOTV Needs It
Throughput is how fast you can send, messages per second. Here's what texting throughput is, why the political 10DLC lane unlocks more of it, and why it decides whether your GOTV blast lands in time.
How Long Can a Text Be? SMS Character Limits Explained
A single SMS is 160 characters, and longer messages split into segments that each cost a send. Here's how SMS character limits work, why they matter for cost and clarity, and when to reach for MMS or RCS.
Do Political Texts Actually Work? What the Evidence Says
Political texting is everywhere, but does it move votes? Here's what the evidence says about texting's effect on turnout and persuasion, where it works best, and how to read the claims honestly.
Political Texting by the Numbers, Key Statistics for Campaigns
The numbers that define political texting, open rates, volume, channel comparisons, and growth. Here are the key statistics campaigns should know, with the context to read them right.
What Is a Sender ID in Texting?
A sender ID is what identifies who a text is from. Here's what a sender ID is, how it differs across number types, why it matters for trust and deliverability, and how it ties to sender identification rules.
Political Texting for Down-Ballot and Local Races
Texting isn't just for big campaigns. Here's why it's especially powerful for down-ballot and local races, how a small campaign runs a program on a budget, and where to focus limited resources.
Texting for Advocacy and Issue Campaigns
Advocacy groups use texting to mobilize supporters, drive action, and pressure decision-makers. Here's how issue and advocacy campaigns use text differently from electoral ones, and the compliance notes that come with it.
Texting for Ballot Measure Campaigns
Ballot measure campaigns face a unique challenge, persuading voters on an issue with no candidate. Here's how texting helps ballot measures with education, persuasion, and turnout, and why the message strategy differs.