Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Can I Buy a List of Cell Numbers to Text Voters?
No, not compliantly. A purchased list is a list of people who consented to someone else, or to no one, which makes your texts to them unsolicited. Buying numbers buys you liability, not consent.
Ghost Clicks and Inflated Numbers in Campaign Texting
Some of the clicks in your texting report never happened. Bots and link scanners inflate your numbers and can misfire automations. Here's how to keep your metrics honest.
GOTV Texting, the Complete 72-Hour Plan
The last 72 hours decide close races. This complete guide lays out a get-out-the-vote texting plan, from the early and mail-ballot chase through the polling-location send on Election Day, with the timing, messages, format, and pitfalls for each stage.
Is Political Texting Worth It? The Honest ROI Case
For most campaigns, texting is worth it, but not for the reason vendors say. Here's the honest case for the return, and the conditions under which it doesn't pay.
National Voter Registration Day and the Moments That Grow a List
The civic calendar hands campaigns natural, non-partisan moments to grow a texting list, if you're ready to capture them. Here's how to turn dates like National Voter Registration Day into subscribers.
Political Texting Benchmarks, the Numbers That Actually Matter
What's a normal open rate, reply rate, and opt-out rate for political texting? This complete guide covers the benchmarks that matter, what's normal, how to read them, and which numbers actually predict whether your program is working.
Are You Texting Your Voters, or Texting at Them?
There's a difference between texting your voters and texting at them. One builds a relationship that turns out; the other burns a list. Here's how to tell which you're doing.
Campaign Verify Explained, What It Is and When You Need It
Campaign Verify is the nonpartisan vetting that confirms a political sender is a real committee. This complete guide covers what it is, who needs it, how it fits with 10DLC, how to get it, and why it unlocks the political texting lane.
Turning a One-Time Donor into a Recurring Donor by Text
The first gift is the hard part. The real value is the second, third, and monthly gift. Here's how texting turns a one-time donor into a recurring one.
Political Texting Tactics Worth Studying
The best political texts share a handful of qualities you can learn from and adapt. Here are the recurring tactics worth studying, and why they work.
STOP and HELP, Handling Text Opt-Outs the Right Way
Every political text program has to process STOP and HELP instantly, automatically, and permanently, across every campaign. Here's how opt-out handling works, the human-worded opt-out most tools miss, and why it's a hard requirement.
Inside Txtra, Sequences
Sequences let a campaign automate a series of texts, a fundraising push, an onboarding flow, a GOTV chase, that unfold over time. Here's how Sequences work in Txtra.