Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
How to Grow a Texting List That's Actually Yours
The strongest texting list is one you earned, not bought. Here are the ways campaigns grow a consented list at the source, QR codes, keywords, pledge pages, referrals, relational, and canvass capture, and why a bought list is a liability.
How to Run a Text Bank, the Organizer's Guide
A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. Here's how to set one up, recruit and train texters, write scripts that get replies, and run it well.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. Use P2P to persuade and recruit, broadcast to mobilize an opted-in list. Here's how each works, the trade-offs, and when to run which.
GOTV Texting, the 72-Hour Plan
The last 72 hours decide close races. Here's a get-out-the-vote texting plan for the final push, from the early-vote and mail-ballot chase to the polling-location send on Election Day, with the timing, the messages, and the format for each.
SMS Fundraising, How Campaigns Raise Money by Text
Text is the fastest fundraising channel a campaign has. Here's how SMS fundraising works, how to write the ask, when to send, and how to stay compliant while raising real money by text.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
The Best Time to Send Political Texts
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
RCS for Campaigns, the Richer Text Explained
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. Here's what RCS is, how it differs from SMS and MMS, what it means for political campaigns, and where adoption stands.
QR Codes for Voter Opt-in, Growing a List at the Door
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.