Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Early Voting Reminders That Actually Drive Turnout
Early voting is turnout you can bank before Election Day, but only if voters know when, where, and how. The text reminders that convert intent into a cast ballot.
The Vote-by-Mail Chase, by Text
A requested mail ballot that never comes back is a supporter you're about to lose. The ballot chase is one of the highest-return uses of text in a campaign, here's how to run it.
How to Schedule GOTV Texts without Breaking Quiet Hours
On Election Day your team should be turning out voters, not watching a send queue. Here's how to schedule GOTV texts ahead of time while keeping every message inside legal hours for each recipient.
Your Final-Stretch Texting Plan
The last seven weeks of a campaign are won or lost on execution. Here's a week-by-week texting plan for the closing stretch, what to send, when, and to whom.
Social Proof in Political Texts, Your Neighbors Are Voting
Telling voters that people like them are turning out is one of the most tested tactics in GOTV. Here's how to use social proof in a text honestly and effectively.
Urgency in Political Texts, the Deadline That Moves People
Urgency is the single biggest lever in a political text, but only real urgency works. Here's how to use genuine deadlines to drive action without burning trust.
Loss Aversion in Political Messaging, What Voters Stand to Lose
People work harder to avoid a loss than to secure an equivalent gain. Here's how loss aversion shapes political texts, and how to use it without fearmongering.
Reciprocity in Fundraising Texts, Give Before You Ask
Lists that only ever ask for money burn out. Reciprocity, giving supporters something of value before the ask, builds the relationship that makes the ask work.
Texting as an Incumbent, Defending a Record
Incumbents text from a different position than challengers, a record to defend, a list already built, and a turnout job more than a persuasion one. Here's how to run it.
The Commitment Effect in GOTV Texting
Getting a voter to say when and how they'll vote makes them more likely to actually do it. Here's how to use commitment and plan-making in GOTV texts.
How to Grow a Texting List That's Actually Yours
The strongest texting list is one you earned, not bought. This complete guide covers every way campaigns grow a consented list at the source, QR codes, keywords, pledge pages, referrals, relational, and canvass capture, plus how to convert and keep it.
Texting as a Challenger, Making the Case for Change
Challengers start with no list and low name ID, but more freedom to make the case for change. Here's how to run a texting program from behind.