Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
From Zero to Your First Thousand Subscribers
The hardest part of a texting list is the beginning, when you have nobody. Here's a concrete path from an empty list to your first thousand consented subscribers.
Running a Constituent Text Program with a Small Staff
Most offices don't have a communications department. A practical guide to running a real constituent text program with one or two people and not much time.
Texting for a Special District Election, Fire, Water, and School
Fire district, water board, and other special-district elections have tiny, low-information electorates. That makes texting unusually powerful, and unusually delicate.
What 10DLC Actually Means for Your Campaign
10DLC is the carrier registration that decides whether your political texts land or get filtered. This complete guide covers what it is, the Political Special Use Case, Campaign Verify, how to register, throughput, and what happens if you skip it.
What a Texting Subscriber Really Costs
The number that should drive list-building decisions isn't your list size, it's your cost per acquired, consented subscriber, and what that subscriber returns.
Texting an Open-Seat Race, Building from Nothing
Open seats have no incumbent, and often no inherited list or name ID for anyone. That changes the texting job. Here's how to run a program when the seat, and your list, start empty.
Texting in a Ranked-Choice Election
Ranked-choice voting changes the math of a campaign, and the message. Here's how texting strategy shifts when voters rank candidates instead of picking one.
How to Run a Text Bank, the Organizer's Guide
A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. This complete guide covers setup, recruiting and training texters, writing scripts, running the shift, and handling the hard replies.
Quiet Hours Run on the Voter's Clock, Not Yours
Quiet hours are the rule beneath every compliant send, and the thing most programs get wrong. The window is measured by the recipient's local time, which is why enforcement has to happen per person.
Running a Statewide Texting Program at Scale
A statewide race means millions of voters, multiple media markets, and real deliverability and cost pressures. Here's what changes when a texting program scales up.
What a Primary Challenge Means for Your Texting Strategy
A serious primary challenge, like several playing out in 2026, forces an incumbent to run a real campaign months early. Here's how that reshapes a texting program.
When a Local Race Goes National, Texting in the Spotlight
A local race can go viral overnight, national money, national attention, national scrutiny. Here's how a texting program should handle a sudden surge in the spotlight.