Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Voter ID by Text, Tagging Your Universe One Reply at a Time
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
Recruiting Volunteers by Text, the Easiest Ask in Organizing
Text is the fastest way to fill shifts and recruit volunteers. Here's how campaigns use broadcast and P2P texting to turn supporters into volunteers, write the ask, and confirm the commitment.
Event Promotion and RSVPs by Text
Text is how campaigns fill a room. Here's how to promote events and collect RSVPs by text, the invite-reminder-confirm sequence, and how to turn attendance into data you can use.
Rapid Response Texting, Getting a Message Out in Minutes
When news breaks, speed wins. Here's how campaigns use broadcast texting for rapid response, when to deploy it, how to keep it compliant under pressure, and why a warm list is the prerequisite.
Inside Txtra, Grow
Grow is Txtra's toolkit for building a consented texting list, keywords, QR codes, and opt-in pages that capture subscribers and their consent. Here's how Grow works and why an earned list is the point.
Relational Texting, the Highest-Trust Channel in Organizing
Relational texting is supporters texting people who already know them. Here's why it's the highest-trust, highest-converting channel a campaign has, how to run it, and how it grows a consented list.
How to Segment Your Texting List for Sharper Sends
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.
What Is a Text-to-Join Keyword?
A keyword is a word voters text to a number to opt in, like texting JOIN to subscribe. Here's what keywords are, how campaigns use them to grow a list, and how they compare to QR codes.
Inside Txtra, Segments
Segments are how Txtra turns a list into targeted audiences, so the right message reaches the right voters. Here's how Segments work in Txtra and why they protect your list.
What Is an Opt-in? Consent in Political Texting, Explained
An opt-in is the moment a voter agrees to receive your texts. Here's what an opt-in is, what makes one valid, why it's the foundation of a compliant list, and what doesn't count.
What Is A2P Messaging? Application-to-Person Texting Explained
A2P is application-to-person messaging, texts sent from software to people at scale. It's the category political texting falls under, and it's why 10DLC registration exists. Here's what A2P means for campaigns.
A Political Texting Glossary, the Terms Campaigns Need to Know
The essential political texting vocabulary in one place, 10DLC, TCPA, P2P, broadcast, A2P, opt-in, quiet hours, and more, each defined in plain language for campaign operators.