A score from 300 to 850, a band from green to red, a trend line, and a feed that says why it moved. The carriers grade every sender in silence. Txtra puts the grade on your screen.
Carriers score every sender and never show the number. The first sign of a bad score is a send that quietly stops landing.
Green, amber, or red, on the Reports card and on the ring around your campaign chip. The grade rides along everywhere you work.
Every shift comes with a cause. Opt-outs up, a hot send, a cleaned import. The feed reads like a statement, not a mystery.
Opt-outs climbing three sends running fires a warning. You change the targeting on Tuesday instead of learning about the throttle on Friday.
Carriers score you either way. Txtra is the tool that shows you the score.
The warning fires while the fix is still cheap. A softer ask, a cleaner segment, a slower pace.
The reputation ring sits on the campaign chip. In sight on every screen, in front of no send.
The band and arrow live on the account mark top-left, colored to the grade. An operator sees a slide the day it starts, and the why-it-moved feed says what caused it in plain words.
Left or right, Txtra is the sender your carriers trust and your lawyers approve.
The grade carriers keep on every sender, built from opt-outs, complaints, and delivery behavior. Carriers never show it. Txtra models it on a 300 to 850 scale with a band, a trend, and the causes.
Climbing opt-outs, spam complaints, dirty numbers, and blast patterns. The why-it-moved feed names the cause on your account, per shift.
Carriers throttle first and block second, quietly. Txtra warns when opt-outs climb three sends running, and the fix is cheap at that point. Better targeting, a softer ask, a cleaner list.