Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
The share of Americans reachable only by cell phone has passed three-quarters, and it keeps climbing. That single trend is why texting moved from optional to essential.
What Txtra has shipped, what's building now, and where we're headed, on one board. Shipped is concrete; building and next are directions, not a feature list, on purpose.
Where Txtra is headed after the 2026 build, the product directions we're investing in next, from deeper compliance automation to richer AI and the local-race layer.
Txtra is a political texting platform built compliance-first and RCS-first, so every message is registered, verified, and deliverable by default. Here's what Txtra is, what makes it different, and how to think about the platform.
Telling voters that people like them are turning out is one of the most tested tactics in GOTV. Here's how to use social proof in a text honestly and effectively.
Urgency is the single biggest lever in a political text, but only real urgency works. Here's how to use genuine deadlines to drive action without burning trust.
A TCPA demand letter is scary and time-sensitive. Here's a calm, plain-language walkthrough of what it is, what not to do, and why your records decide the outcome.
A rejected 10DLC registration stalls your whole texting program. Here are the common reasons campaigns get rejected and how to get approved.
People work harder to avoid a loss than to secure an equivalent gain. Here's how loss aversion shapes political texts, and how to use it without fearmongering.
Lists that only ever ask for money burn out. Reciprocity, giving supporters something of value before the ask, builds the relationship that makes the ask work.
You don't need a lawyer to catch most compliance problems before they become claims. Here's a plain self-audit any campaign can run on its own texting program.
Direct mail and texting do different jobs, but campaigns keep comparing them on price. Here's the honest cost-per-voter-reached math, and what each channel is actually for.