Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Political Texting Benchmarks, the Numbers That Actually Matter
What's a normal open rate, reply rate, and opt-out rate for political texting? This complete guide covers the benchmarks that matter, what's normal, how to read them, and which numbers actually predict whether your program is working.
Campaign Verify Explained, What It Is and When You Need It
Campaign Verify is the nonpartisan vetting that confirms a political sender is a real committee. This complete guide covers what it is, who needs it, how it fits with 10DLC, how to get it, and why it unlocks the political texting lane.
The 2026 Ballot Chase, Early and Mail Voting Take Center Stage
In 2026, much of the vote is cast before Election Day, turning GOTV into a weeks-long ballot chase. Here's a nonpartisan look at how early and mail voting shape the cycle's turnout fight and why the chase is central.
STOP and HELP, Handling Text Opt-Outs the Right Way
Every political text program has to process STOP and HELP instantly, automatically, and permanently, across every campaign. Here's how opt-out handling works, the human-worded opt-out most tools miss, and why it's a hard requirement.
Inside Txtra, Sequences
Sequences let a campaign automate a series of texts, a fundraising push, an onboarding flow, a GOTV chase, that unfold over time. Here's how Sequences work in Txtra.
State Texting Laws, the Mini-TCPA Wave Campaigns Must Watch
The federal TCPA is no longer the whole story. A wave of state mini-TCPA laws now adds consent, quiet-hour, and identification rules that vary by state. Here's what's changing and how campaigns keep up across a multi-state list.
SMS Fundraising, How Campaigns Raise Money by Text
Text is the fastest fundraising channel a campaign has. This complete guide covers how SMS fundraising works, how to write the ask, when to send, how to sustain it without donor fatigue, and the compliance rules that come with raising money by text.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
RCS in Txtra, Verified, Branded Messaging
Txtra is built RCS-first, so campaigns can send verified, branded messages that voters trust, with SMS as the reliable fallback. Here's how RCS works in Txtra and why verified sending is the future.
Inside Txtra, the Autoresponder
The Autoresponder handles the automatic replies a texting program needs, keyword opt-ins, confirmations, HELP responses, instantly and correctly. Here's how the Autoresponder works in Txtra.
The Best Time to Send Political Texts
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
RCS for Campaigns, the Richer Text Explained
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. This complete guide covers what RCS is, how it compares to SMS and MMS, what verified sending means for campaigns, where adoption stands, and how to use it.