Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.
P2P is how Txtra powers real, one-to-one voter conversations at scale, for persuasion, voter ID, and first contact. Here's how peer-to-peer conversations work in Txtra, with genuine human-in-the-loop sending.
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.
Carriers and regulators filter political texts on content, not just consent. Here's what campaigns can't say, the categories that get flagged, and how to keep a message from getting blocked before it lands.
The Inbox is where Txtra turns texting into a two-way channel, routing replies to a person, catching opt-outs, and letting a campaign actually talk with voters. Here's how the two-way Inbox works.
Campaigns can text from a 10DLC long code, a toll-free number, or a short code. Here's how the three differ on cost, throughput, registration, and use case, and which one fits a political program.
Your compliance records are your defense. Here's exactly what a campaign has to keep, opt-ins, sends, and opt-outs, how long to keep it, and why the record matters more than how careful you actually were.
How do Do Not Call rules apply to political texts? Here's the relationship between the DNC registry, state restrictions, and your own opt-out list, and why your suppression list is the one that matters most.
Txtra's audience tools connect your contacts and voter file so texting runs on real voter data, with consent kept separate from the file. Here's how the voter file and audience management work in Txtra.