Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
What Happens If I Don't Honor a STOP Text?
Every message you send after someone replies STOP is a separate violation, the clearest, most expensive kind in TCPA litigation, and it tanks your sender reputation with the carriers at the same time.
Quiet Hours by State, When You Can and Can't Text Voters
Federal rules and a growing patchwork of state mini-TCPA laws set the hours you can text voters. This complete guide covers how quiet hours work, why recipient local time governs, the state variations, and how to stay compliant across a multi-state list.
Texting as an Incumbent, Defending a Record
Incumbents text from a different position than challengers, a record to defend, a list already built, and a turnout job more than a persuasion one. Here's how to run it.
The Commitment Effect in GOTV Texting
Getting a voter to say when and how they'll vote makes them more likely to actually do it. Here's how to use commitment and plan-making in GOTV texts.
What Happens to Your Texting List After the Campaign
Election night isn't the end of your data obligations. Here's how to handle a texting list after a campaign, what you can keep, what you must honor, and what you owe.
Where Txtra Is Headed
The forces shaping political texting, verified messaging, AI, and tightening compliance, all point the same way, toward trust. Here's the direction Txtra is building in, and how the roadmap follows where the channel is going.
Does the Do Not Call Registry Apply to Political Texts?
Campaigns often ask whether the National Do Not Call Registry blocks political texting. The answer is nuanced, and getting it wrong in either direction causes problems.
How to Grow a Texting List That's Actually Yours
The strongest texting list is one you earned, not bought. This complete guide covers every way campaigns grow a consented list at the source, QR codes, keywords, pledge pages, referrals, relational, and canvass capture, plus how to convert and keep it.
Political Texting for a First-Time Candidate
A plain-language guide for first-time candidates on texting voters, what it's for, what the rules are, and how to start without getting yourself in trouble.
Texting Across Time Zones, Getting Quiet Hours Right
A statewide or multi-state text program can violate quiet hours in one place while it's still afternoon in another. Here's how to get send timing right across time zones.
Texting as a Challenger, Making the Case for Change
Challengers start with no list and low name ID, but more freedom to make the case for change. Here's how to run a texting program from behind.
Compliance in Txtra, the Always-on Layer
In Txtra, compliance isn't a feature you turn on, it's the floor every send runs on. Here's how the always-on compliance layer works, what it handles automatically, and why it's built into the core.