Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
What 10DLC Actually Means for Your Campaign
10DLC is the carrier registration that decides whether your political texts land or get filtered. This complete guide covers what it is, the Political Special Use Case, Campaign Verify, how to register, throughput, and what happens if you skip it.
The Fight for the House in 2026 and the Ground Game
All 435 House seats are up in 2026, but control comes down to a few dozen competitive districts. Here's a nonpartisan look at the battle for the House and why, district by district, the ground game decides the close ones.
How to Run a Text Bank, the Organizer's Guide
A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. This complete guide covers setup, recruiting and training texters, writing scripts, running the shift, and handling the hard replies.
Arizona 2026, a Marquee Governor's Race
Arizona's 2026 governor's race features incumbent Democrat Katie Hobbs against Republican Andy Biggs in a genuine battleground. Here's a nonpartisan look at the race and why Arizona's vote-by-mail tradition makes the ballot chase central.
Do Political Campaigns Need Consent to Text Voters?
Yes, campaigns need consent to text voters, but not the signed written consent that binds commercial marketers. This complete guide covers the consent standard campaigns must meet, what counts, what doesn't, and how to build a defensible consented list.
Inside Txtra, Broadcast
Broadcast is how Txtra reaches a whole opted-in list in minutes, for GOTV, fundraising, and rapid response. Here's how Broadcast works in Txtra and what makes it deliver.
Kansas 2026, an Open Governor's Seat and Split Tickets
Kansas elects an open-seat governor in 2026, with Democrat Cindy Holscher facing Republican Ty Masterson in a state with a long ticket-splitting tradition. Here's a nonpartisan look at why Kansas stays competitive at the governor level.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. This complete guide covers how each works, the legal and practical trade-offs, when to run which, and how to combine them into one program.
AI in Txtra, the Magenta Sparkle
AI runs through Txtra to help campaigns work faster, drafting messages, briefing the day, and answering questions about the numbers. Here's how AI shows up in the platform, marked by the magenta sparkle, and the honest line it holds.
Nevada 2026, a Battleground in the Desert
Nevada's 2026 governor's race pits Republican incumbent Joe Lombardo against Democrat Aaron Ford in a perennial battleground. Here's a nonpartisan look at the race and why Nevada's turnout machine and mail voting make the ground game central.
GOTV Texting, the Complete 72-Hour Plan
The last 72 hours decide close races. This complete guide lays out a get-out-the-vote texting plan, from the early and mail-ballot chase through the polling-location send on Election Day, with the timing, messages, format, and pitfalls for each stage.
Down-Ballot 2026, the Local Races That Turn on Turnout
Beneath the marquee races, 2026 is full of state legislative, county, and municipal contests decided by tiny margins. Here's a nonpartisan look at the down-ballot races where turnout matters most, and why they're where a ground game has the most leverage.