Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
SMS Deliverability and RCS: The Complete Guide
The complete guide to getting your political texts delivered, sender reputation, carrier filtering, throttling, verified sending, and the shift to RCS. What decides whether your message lands.
Writing Political Texts: The Complete Guide
The complete guide to writing political texts that get read and get action, the anatomy of a great text, the psychology that moves people, format and length, and the messages for each job.
How a Campaign Becomes 'the Spam Candidate'
Some consequences of bad texting never reach a courtroom. They reach the voter, who decides you're the campaign that won't leave them alone, and tells their friends. The reputational death of a spam program.
Running a Constituent Text Program with No Staff
School board members, small-town council members, part-time officials, many elected officials have no staff at all. Text is the one communication channel a solo official can actually run alone.
Shipped: Scheduled Sends and Autopilot
Scheduled sends and Autopilot is live in Txtra. Schedule a broadcast to the send queue for a future time, plus Autopilot: upload a return file and it resolves
The State of Political Texting, 2026
A data-driven report on the state of political texting in 2026: the reachability shift, the messaging economy, the scale of the 2026 ballot, the regulatory year, and the move to RCS and AI. Sourced figures and original election data.
Shipped: List Hygiene and the Litigator Scrub
List hygiene and the litigator scrub is live in Txtra. In-house list scrubbing on import, litigator and landline removal, a list-hygiene score, and a compliance-and-
What Is Political Texting? The Complete Guide for Campaigns
Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. This complete guide covers how it works, the two formats, use cases, the rules, cost, and how to start a program that lands.
Can a Campaign Text without 10DLC Registration?
Technically your messages might send, but they'll be heavily filtered, throttled, or blocked, and you're violating carrier rules. For any real volume, 10DLC registration isn't optional; it's the price of delivery.
Is P2P Texting Really Exempt from 10DLC?
Peer-to-peer texting is often sold as the way to skip 10DLC and consent rules. That's a dangerous half-truth. Here's what P2P actually exempts, and what it doesn't.
Shipped: Smart Import and Voter-File Matching
Smart import and voter-file matching is live in Txtra. Import CSV or Excel directly with column mapping grouped by category, real voter-file matching and append, sep
TCPA Compliance for Political Texting, the Complete Guide
The TCPA governs every political text. Campaigns are exempt from written consent but must still have consent, honor STOP instantly, identify themselves, text in reasonable hours, and keep four years of records. Here's the whole picture.