Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Shipped: Templates
Templates is live in Txtra. Reusable, on-brand message templates so a team sends consistently and fast.
Measuring Texting ROI for Campaigns
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.
The Future of Political Texting, RCS, AI, and Regulation
Where is political texting headed? Three forces are reshaping it, RCS and verified senders, AI in the workflow, and a rising tide of regulation. Here's what each means for campaigns and how to prepare.
Can I Text Voters a Reminder to Return Their Mail Ballot?
Yes, to consented contacts, and it's one of the highest-value texts you can send. A timely, specific ballot-chase reminder ('your mail ballot is due, here's how to return it') moves return rates, especially paired with each voter's status where you have it.
Does Texting Consent Expire? How Long an Opt-in Lasts
Consent doesn't have a hard federal expiration date, but a stale opt-in carries real risk. Here's how long texting consent lasts in practice, what can invalidate it, and why re-engaging an old list takes care.
Spam Is Spam: How Voters Actually Feel About Your Texts
Campaigns think their texts are different. Voters don't. The uncomfortable consumer data on political texting, and why the recipient's view is the one that decides whether you deliver.
The Reassigned Number Problem, Texting a Number That Changed Hands
Phone numbers get reassigned constantly, and texting the new owner of a number you had consent for is a real TCPA risk. Here's the reassigned-number problem, why it matters, and how to reduce the exposure.
What Happens in a Carrier Audit of Your Texting
Carriers monitor and can audit registered senders, and failing one means throttling or a ban. Here's what a carrier audit looks at, what triggers scrutiny, and how to keep your sending in good standing.
GOTV Texting in Vote-by-Mail States
In vote-by-mail states, GOTV isn't a single Election Day push, it's a weeks-long ballot chase. Here's how texting drives turnout in mail-heavy states, from ballot tracking to the return deadline.
How Txtra Decides What to Build
The principles behind what ships in Txtra and what doesn't, compliance as the floor, the real cockpit as the guide, and honesty about what the tool does.
How Do I Text for Fundraising without Breaking the Rules?
Text only donors and supporters who consented, keep the ask clear, route to a compliant donation page, and follow contribution-disclosure and solicitation rules. The texting rules (consent, STOP, quiet hours) apply exactly as they do to any other message.
Can I Text My Email List?
No, not just because they're on your email list. Consent to email is not consent to text, and the standards differ. You need separate, documented permission to send texts (prior express written consent), even to people who opted in to emails.