Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Coordinating a Canvass by Text
Texting is the connective tissue of a field program, confirming shifts, sending turf, and keeping canvassers in sync. Here's how campaigns use text to coordinate a canvass and cut no-shows.
Mobile Office Hours and Community Events by Text
An event only works if people show up. Text is the highest-attendance invitation an official has. How to fill office hours, town halls, and community events.
Shipped: Segments
Segments is live in Txtra. Slice the list by the attributes that let you send the right message to the right people instead of one blast
Contrast and Comparison Messaging by Text, Done Right
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
How Do I Recruit and Organize Volunteers by Text?
Text is excellent for volunteer recruitment and coordination, shift reminders, quick asks, event logistics, because volunteers already want to hear from you. Get their consent at sign-up, then use short, specific, action-ready messages to turn interest into shifts.
Texting Strategy for Special Elections
Special elections turn on turnout in a tiny, unpredictable universe, which is exactly texting's strength. Here's how to build a texting strategy for a special election, where speed and turnout matter more than anything.
Managing a Texting Team, Roles and Workflow
A texting program at scale needs people and process, not just a platform. Here's how to structure a texting team, the key roles, and the workflow that keeps sends compliant, on-message, and responsive.
How Peer-to-Peer Texting Platforms Work
A P2P platform loads a list, presents contacts one at a time, and routes replies to a person, all while keeping a human in the loop. Here's how peer-to-peer texting tools work and what to look for.
What Is a Voter File, and How Does It Work with Texting?
A voter file is the master list of registered voters and what's known about them. Here's what a voter file contains, how campaigns use it for targeting, and the critical point that a voter file is not texting consent.
How Do I Segment My Texting List for Better Results?
Segment by what changes the message, vote method (mail vs in-person), turnout history, geography, volunteer vs donor vs supporter, and whether they've already acted. A smaller, well-segmented send beats a bigger generic one on both response and cost.
Which Voters Actually Respond to Texts?
Response to political texts varies by voter, age, relationship, and message. Here's what shapes who replies and acts on a text, and how to use that to target and write for the voters most likely to respond.
Texting vs Digital Ads, Where Each Fits in a Campaign
Texting and digital ads do different jobs, direct, permission-based contact versus broad, paid reach. Here's how the two compare on targeting, cost, and trust, and why campaigns use them together.