Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Why Campaigns over-Text, and How to STOP
Over-texting is the most common self-inflicted wound in political texting, and it happens for predictable reasons. Here's why campaigns send too much, why it backfires, and how to break the habit.
How Voters Complain to the FCC About Texts, and Why It Matters
When a voter files an FCC complaint about your texts, it can trigger regulatory attention on top of any lawsuit. Here's how the complaint process works, what it means for campaigns, and how to avoid generating complaints.
Texting and Voter Privacy Expectations
Beyond what the law requires, voters have expectations about how their number and data are used, and violating those expectations costs trust even when it's legal. Here's how to respect voter privacy in texting.
Texting for a Congressional Race
A congressional race sits between the local and the statewide, big enough to nationalize, small enough to still win on the ground. Here's how texting fits a House campaign, from persuasion in a defined district to a turnout operation that decides the close ones.
Texting for a U.S. Senate Race
A Senate race is statewide, expensive, and high-profile, with a huge universe and a heavily nationalized dynamic. Here's how texting fits a Senate campaign, where its scale and speed matter most, and why it's a turnout-and-fundraising workhorse.
Texting for a Governor's Race
A governor's race is statewide like a Senate race but often less nationalized, giving state issues and the candidate's own profile more room. Here's how texting fits a gubernatorial campaign, and why persuasion has more space than in a Senate race.
Texting for a District Attorney Race
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.
Texting for a State Legislative Race
State house and senate races are small, low-budget, and low-turnout, but they decide who controls state government. Here's how texting powers a legislative campaign, where a tiny universe and lean budget make it the highest-leverage tool.
State AI Disclosure Laws Are Spreading to Political Messages
A wave of state laws now requires disclosure when political communications use AI-generated or manipulated content. Here's what the AI-disclosure trend means for campaign texting and how to stay ahead of it.
Choosing a Political Texting Platform
The platform you pick shapes your deliverability, compliance, and capabilities. Here's what to evaluate when choosing a political texting platform, the features that actually matter, and the questions to ask before you commit.
What to Look for in a P2P Texting Vendor
Peer-to-peer texting has specific vendor requirements beyond a general platform, genuine human intervention, a real reply inbox, and volunteer usability. Here's what to look for in a P2P vendor and the red flag to avoid.
The Political Texting Tech Stack
A texting program isn't one tool, it's a stack, the platform, the data, the registration, the giving processor, connected together. Here's what's in a political texting tech stack and how the pieces fit.