Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Some voters are hard to reach through any channel, rural, transient, disconnected, or wary. Here's how texting reaches voters other methods miss, its limits, and how to combine it with other channels to close the gap.
AI is reshaping political outreach, and regulators are responding, from banning AI-voice robocalls to scrutinizing deepfakes. Here's where AI and political texting intersect, the emerging rules, and how campaigns should use AI responsibly.
Phone append is buying phone numbers to attach to a voter file. It gives you numbers, not permission. Here's what phone append is, why campaigns use it, and why it's not a shortcut to a textable list.
Engagement rate measures how many recipients actually interact with your text, replies, clicks, actions, not just receive it. Here's what engagement rate captures, why it beats open rate, and how to read it.
An opt-in landing page is where a voter lands to subscribe to your texts, from a QR code, ad, or link. Here's what it is, what a good one includes, and why it's central to growing a clean, consented list.
Cost per vote is the metric that lets you compare texting to other channels honestly. Here's how to think about texting's cost per vote, why it's usually favorable, and the traps that inflate it.
The texting mistakes that hurt losing campaigns are consistent and avoidable. Here's what they get wrong, from treating volume as strategy to skipping the fundamentals, and what to do instead.
Carriers keep tightening the screws on spam texts, more filtering, stricter registration, faster bans. Here's what the ongoing crackdown means for political campaigns and why it rewards clean programs over loud ones.
There's no fixed percentage for a texting budget, it depends on the race, the goal, and the return. Here's how to think about allocating budget to texting, what drives the number up or down, and why cost per outcome matters more than a rule of thumb.
TCPA class-action settlements regularly run into the millions, and the fact patterns behind them are predictable. Here's what these settlements teach campaigns about the risks worth avoiding, and why the lessons rarely change.
Robocalls are getting squeezed by authentication and voter fatigue while political texting keeps rising. Here's the shift from calls to texts, what's driving it, and what it means for how campaigns reach voters.
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.