Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Sequences is live in Txtra. Multi-step drip flows that run on their own, welcome series, fundraising ladders, and GOTV chases, without man
A drip campaign sends a planned sequence of texts over time, triggered by an action or a date. Here's how campaigns use automated text sequences to onboard, nurture, and convert voters, and where automation helps and hurts.
Every texting program gets angry replies. Here's how volunteers should handle hostile and negative responses, when to disengage, when to honor an opt-out, and how to protect both the voter relationship and the volunteer.
A message from a trusted group or endorser lands harder than one from the campaign. Here's how campaigns use coalition and endorsement texting to borrow credibility, the compliance care it takes, and how to coordinate it.
A national party committee got hit with a class action over text messages, and the allegation at its heart is the one campaigns violate most: texting people who'd already said stop. What the NRCC case teaches.
Primaries reward texting more than general elections, low turnout, a narrow universe, and persuadable partisans. Here's how to build a primary texting strategy around ID, persuasion, and turning out a small, high-value electorate.
Within legal quiet hours (8am-9pm recipient local time), late afternoon and early evening tend to engage best, people are off work and on their phones. But the hard rule comes first, send only within each recipient's local window, then optimize inside it.
10DLC registration has two layers, the brand and the campaign, and campaigns confuse them constantly. Here's what each one is, how they fit together, and why you need both to send deliverable political texts.
A vanity short link is a branded short URL on your own domain. Here's what it is, why public link shorteners get texts filtered, and why campaigns should use their own branded domain in every message.
Gate every send to the recipient's local time, not yours. Quiet hours (8am-9pm) are measured where the voter is, so a national list can't go out in one blast, it has to be scheduled per time zone, or your platform has to stagger it automatically.
A text campaign is an organized political texting effort with a goal, an audience, a message, and a plan. Here's what makes up a text campaign, the pieces that have to be in place, and how they fit together.
A boil-water notice, a road closure, a shelter location. This is where text's read-in-minutes speed does the most good. How officials use texting for public-safety communication.