Ballot chasing by text is among the most effective uses of the channel. A voter who requested a mail ballot but hasn't returned it is a near-certain supporter one nudge away from counting. A specific, well-timed reminder, what's due, by when, how to return it, closes that gap better than almost any other message.
Why it works so well
The audience is pre-identified (they requested a ballot) and the action is concrete (return it). That's the ideal texting scenario, a warm contact and a single clear step. Where you can legally use ballot-status data, you can even stop reminding people who've already returned theirs.
What a good chase text says
Name the deadline, name the method (mail it by X, or drop it at a location), and give one link to find a drop box or check status. Keep it short and personal. Send early enough that mailing is still an option, then again as the deadline closes.
Frequently asked questions
Can campaigns text mail ballot reminders?
Yes, to opted-in contacts. Ballot-chase texts are among the most effective messages you can send: a warm audience (they requested a ballot) and one concrete action (return it).
When should I send ballot return reminders?
Early enough that mailing is still viable, then again as the deadline approaches, with drop-box options. Where legal, suppress voters who've already returned their ballot.
Informational, not legal advice.
Keep reading: How do I write a GOTV text that works and GOTV texting: the complete guide.