A fundraising text is still a text, every consent and opt-out rule applies, plus the fundraising rules on top. You need prior express written consent to send it, you honor STOP, you stay in quiet hours. Then the donation itself has to meet contribution and disclosure requirements. Two rulebooks, both in force.
The texting side
Send only to people who opted in to your messages, identify the campaign, keep the ask to one clear action and one link, and honor opt-outs instantly. A fundraising blast to an unconsented list is the same violation as any other unconsented blast, with a dollar sign attached.
The fundraising side
Route to a donation page that captures the legally required contributor information and displays the proper disclaimers, and follow federal or state contribution limits and solicitation rules for your committee type. The text is the invitation; the page has to be compliant. Confirm specifics with counsel or your compliance team.
Frequently asked questions
Can I send fundraising texts to my donor list?
Only to donors who consented to receive your texts. All texting rules apply (consent, STOP, quiet hours), plus contribution-disclosure and solicitation rules on the donation itself.
Do fundraising texts have special rules?
They carry the normal texting rules plus fundraising rules: the donation page must capture required contributor info and disclaimers and respect contribution limits. Confirm specifics with compliance.
Informational, not legal advice.
Keep reading: Can I text donors who gave through ActBlue or WinRed and What is prior express written consent for texts.