Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Building a Texting Calendar for a Campaign
A texting calendar turns scattered sends into a plan. Here's how campaigns build a texting calendar around the election arc, balance message types, and avoid the over-texting that burns a list.
What Is Opt-Out Rate, and What's Normal?
Opt-out rate is the share of recipients who unsubscribe from a send, and it's your best early warning. Here's what opt-out rate measures, what's normal, what a spike means, and why it matters for deliverability.
What Is an SMS Aggregator?
An SMS aggregator sits between senders and the mobile carriers, routing messages and handling the carrier connections. Here's what an aggregator does, how it fits under your texting platform, and why it affects deliverability.
What Is a Delivery Receipt (DLR)?
A delivery receipt, or DLR, is the carrier's confirmation that a text was delivered. Here's what a DLR is, what it does and doesn't tell you, and why delivery data is the first place to look when engagement drops.
How Campaigns Waste Money on Texting
Texting is cost-effective, until it isn't. Here's how campaigns quietly waste money on texting, from filtered sends to bought lists to over-texting, and how to spend where it actually produces votes and dollars.
Youth Voters and Texting, What the Data Says
Young voters are text-native, but reaching them takes more than a text. Here's what the evidence suggests about texting youth voters, why relationship and relevance beat channel-native assumptions, and how to turn out a low-propensity group.
Willful TCPA Violations, When Texting Penalties Triple
TCPA damages run $500 per message, but willful or knowing violations can triple to $1,500. Here's what makes a violation willful, why it matters for campaigns sending in volume, and how to stay on the right side of the line.
Cross-Channel Consent, Does a Call or Email Opt-in Cover Texting?
A voter who gave you their email or agreed to calls hasn't necessarily agreed to texts. Here's how consent works across channels, why texting needs its own opt-in, and how to collect consent that actually covers text.
The Established Business Relationship and Political Texting
The "established business relationship" is a familiar telemarketing concept, but it's a weak reed for texting cell phones. Here's what EBR is, why it doesn't do the work campaigns hope, and what to rely on instead.
Texting Strategy for Caucus States
Caucuses ask more of voters than casting a ballot, they have to show up at a specific place and time and participate. Here's how texting drives caucus turnout, from educating first-timers to locking in commitments.
Texting and Tele-Town Halls, Driving Attendance and Engagement
A tele-town hall only works if people join, and texting is how you fill the call. Here's how campaigns use text to drive tele-town hall attendance, prompt participation, and follow up afterward.
The 2026 Midterms, What to Expect in Political Texting
Heading into the 2026 midterms, three forces will shape campaign texting, record volume and voter fatigue, a tightening state-law patchwork, and the spread of AI and RCS. Here's the outlook and how to prepare.