Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Text only people who opted in, identify yourself, honor STOP instantly, register under 10DLC, and send messages people actually want. Spam filtering is driven by recipient behavior, so the fix is giving recipients nothing to report.
Segments are how Txtra turns a list into targeted audiences, so the right message reaches the right voters. Here's how Segments work in Txtra and why they protect your list.
A constituent text program should be measured on whether it's serving people, not on vanity numbers. The handful of metrics that tell an official if it's working.
An opt-in is the moment a voter agrees to receive your texts. Here's what an opt-in is, what makes one valid, why it's the foundation of a compliant list, and what doesn't count.
A2P is application-to-person messaging, texts sent from software to people at scale. It's the category political texting falls under, and it's why 10DLC registration exists. Here's what A2P means for campaigns.
The essential political texting vocabulary in one place, 10DLC, TCPA, P2P, broadcast, A2P, opt-in, quiet hours, and more, each defined in plain language for campaign operators.
Text, email, and phone each reach voters differently. Here's how the channels compare on open rates, reply rates, cost, and speed, and why the answer is usually to combine them, not pick one.
A2P (application-to-person) is software sending messages at scale, what campaigns mostly do, and it's regulated and must be registered. P2P (peer-to-peer) is genuinely manual, one human to one person. The line matters because it changes the rules that apply.
Lawsuits aren't the only consequence. The FCC can impose real monetary penalties for political calling, and it has. The $5 million fine that proves regulators, not just plaintiffs, are watching.
Reports are how Txtra shows what your texting actually did, deliverability, replies, conversions, and the numbers that matter. Here's how Reports and analytics work in Txtra.
Reports and analytics is live in Txtra. See what your program actually produced, delivery, replies, and the outcomes that matter, rather than vanity c
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.