Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
What Is the Campaign Registry (TCR)?
The Campaign Registry is the central body where senders register for 10DLC. Here's what TCR is, how it fits between campaigns and carriers, and why every political texter passes through it.
What Is SMS Deliverability, and Why It Decides Everything
Deliverability is whether your texts actually arrive. Here's what SMS deliverability means, what determines it, why it's often invisible, and why it's the metric that underpins every other result.
What Is a Message Template, and Why Campaigns Use Them
A message template is a reusable, pre-approved text with placeholders for personalization. Here's what templates are, why they keep a program consistent and compliant, and how they power both broadcast and P2P.
The Rise of Peer-to-Peer Texting in Campaigns
Peer-to-peer texting went from a workaround to a core campaign channel in a few cycles. Here's why P2P rose, what drove its adoption, and where the human-in-the-loop model fits alongside broadcast.
Text Messaging and the Small-Dollar Fundraising Boom
Small-dollar online fundraising reshaped campaign finance, and text is one of its main engines. Here's how texting drives small-dollar giving, why it works around deadlines, and the discipline that keeps it sustainable.
Political Texting vs Commercial Texting, the Key Differences
Political and commercial texting follow different consent rules, and confusing them is a common, costly mistake. Here's how the two differ on consent, registration, and content, and where they're exactly the same.
What Your Opt-in Language Should Say
The words at your opt-in point are your consent record and your first impression. Here's what good opt-in language includes, why clarity protects you, and the elements carriers and regulators expect to see.
Do State Privacy Laws Reach Campaign Texting Data?
A wave of state consumer-privacy laws governs how organizations collect and use personal data, including phone numbers. Here's how they may touch campaign texting data, the common exemptions, and why good data hygiene matters regardless.
Chasing Absentee Ballot Requests by Text
Before you can chase a ballot, voters have to request one. Here's how campaigns use texting to drive absentee ballot requests, why it's the earliest and most durable turnout tactic, and how it feeds the rest of GOTV.
Running a Voter Registration Drive by Text
Texting can drive voter registration, pointing people to register, checking status, and hitting deadlines. Here's how campaigns and groups run a registration drive by text, and how it doubles as list growth.
Petition and Ballot-Access Signature Gathering by Text
Getting on the ballot and qualifying measures both run on signatures, and texting can accelerate the gather. Here's how campaigns use text to drive petition signing, recruit circulators, and track progress against a deadline.
Recruiting Poll Workers and Observers by Text
Election Day needs bodies, poll workers, observers, protection volunteers, and texting is the fastest way to recruit and coordinate them. Here's how campaigns fill these critical roles by text and keep them staffed.