Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Building a Constituent List (That Isn't Your Campaign List)
Your official constituent list and your campaign list have to be separate. Here's how to build a real opted-in list of the people you serve, the right way.
Inside Txtra, the Voter File and Audience Tools
Txtra's audience tools connect your contacts and voter file so texting runs on real voter data, with consent kept separate from the file. Here's how the voter file and audience management work in Txtra.
Voter ID by Text, Tagging Your Universe One Reply at a Time
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
Recruiting Volunteers by Text, the Easiest Ask in Organizing
Text is the fastest way to fill shifts and recruit volunteers. Here's how campaigns use broadcast and P2P texting to turn supporters into volunteers, write the ask, and confirm the commitment.
Event Promotion and RSVPs by Text
Text is how campaigns fill a room. Here's how to promote events and collect RSVPs by text, the invite-reminder-confirm sequence, and how to turn attendance into data you can use.
Do Political Texts Need a 'Paid for by' Disclaimer?
At the federal level, the leading authority says no, texts qualify for the small-items exception, but it's unsettled, and a state or local committee follows its own state's rules, which may differ. It's a question for your counsel.
Rapid Response Texting, Getting a Message Out in Minutes
When news breaks, speed wins. Here's how campaigns use broadcast texting for rapid response, when to deploy it, how to keep it compliant under pressure, and why a warm list is the prerequisite.
Shipped: Verified RCS
Verified RCS is live in Txtra. Branded, verified sending on the RCS standard where supported, so a recipient sees your campaign's verified na
Inside Txtra, Grow
Grow is Txtra's toolkit for building a consented texting list, keywords, QR codes, and opt-in pages that capture subscribers and their consent. Here's how Grow works and why an earned list is the point.
The Plaintiffs Who Hunt Political Campaigns
You're not being sued by an angry voter who happened to get your text. You're being targeted by people who make a living finding senders like you. Meet the TCPA plaintiff's bar.
Relational Texting, the Highest-Trust Channel in Organizing
Relational texting is supporters texting people who already know them. Here's why it's the highest-trust, highest-converting channel a campaign has, how to run it, and how it grows a consented list.
How to Segment Your Texting List for Sharper Sends
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.