A texting program you can't measure is one you can't improve. Txtra's Reports show what your sends actually did, delivered, replied, clicked, converted, opted out, so you can tell what's working and what needs fixing. And they focus on the numbers that matter rather than the vanity ones. Here's how Reports and analytics work in Txtra.
What do Reports show?
The outcomes and the health of your program. Reports cover deliverability (did messages land), reply and click rates (did people engage), conversions (did they take the action), and opt-out rate (your early warning). Together they answer the real question, did the texts work, not just how many went out. See /product/insights/.
Why focus on the right numbers?
Because open rate is a near-constant that tells you little, while deliverability, replies, opt-outs, and conversions actually move and actually matter. Txtra's Reports surface the metrics you can act on: a delivery drop points at a registration or reputation problem, an opt-out spike warns you overreached, falling engagement with steady delivery points at the message. Reading these together turns a dashboard into a diagnosis, which is what Reports are built to help you do.
How do Reports improve the program?
By closing the loop. What you learn from Reports, which message converted, which segment engaged, where deliverability slipped, feeds back into your next send, your segments, and your testing. That's how a program sharpens cycle over cycle instead of repeating the same sends blindly. Reports also let you show leadership what texting produced, in outcomes they care about, which earns the program budget and trust. In Txtra, Reports are the measurement layer that makes the whole program improvable and accountable.
Frequently asked questions
What do Txtra's Reports show?
The outcomes and health of your program, deliverability, reply and click rates, conversions, and opt-out rate, answering whether the texts worked, not just how many went out.
Why do Reports focus on certain metrics?
Because open rate is a near-constant that tells you little, while deliverability, replies, opt-outs, and conversions move and matter. Reports surface the actionable metrics, so a delivery drop, an opt-out spike, or falling engagement each points at a specific fix.
How do Reports improve a program?
By closing the loop, what you learn feeds back into your next send, your segments, and your testing, so the program sharpens each cycle. Reports also let you show leadership what texting produced, which earns budget and trust.
Keep reading: political texting benchmarks and reading your texting analytics. See the Insights product area.