Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Debate-Night Texting, Rapid Response and Watch Parties
A debate is a moment of peak attention, and texting lets a campaign capitalize in real time. Here's how to use text on debate night, for watch parties, rapid response, fundraising surges, and capturing the engagement.
Retaining Volunteers by Text, Thank, Update, Re-Engage
Recruiting volunteers is only half the job, keeping them is the other half. Here's how campaigns use texting to retain volunteers, thanking, updating, and re-engaging them so a one-time helper becomes a repeat one.
The 2026 Mini-TCPA Wave, Which States Are Tightening Texting Rules
With federal TCPA protections holding flat, states are filling the gap, and 2026 is set to bring more mini-TCPA laws. Here's the state-law outlook for campaign texting and what the trend means for a multi-state program.
Running a Day of Action by Text
A day of action concentrates supporter energy into one coordinated push, and texting is how you rally, coordinate, and sustain it. Here's how campaigns and advocacy groups run a day of action by text.
Rolling Out an Endorsement by Text
An endorsement is only as valuable as the number of voters who hear about it. Here's how campaigns use texting to roll out endorsements, amplify them through the endorser's own network, and turn credibility into persuasion.
What Is Opt-in Rate, and How to Improve It
Opt-in rate is the share of people who subscribe when given the chance. Here's what opt-in rate measures, why it determines how fast your list grows, and the levers that raise it.
The FCC's Opt-Out "Revoke All" Rule and the 2026 Waiver
The FCC's "revoke all" opt-out rule would treat a STOP as opting a person out of everything, and on January 6, 2026 the agency extended a waiver while it reconsiders the scope. Here's what it means, and why you should honor opt-outs regardless.
What Is Link Tracking in Texts, and Why It Matters
Link tracking measures who clicks the links in your texts, turning sends into data. Here's what link tracking is, how it works, why it's central to measuring texting, and why the tracking domain affects deliverability.
What Is Sender Reputation, and How to Protect It
Sender reputation is the carriers' running judgment of whether your traffic is trustworthy, and it decides your deliverability. Here's what shapes sender reputation, why it's hard to rebuild once damaged, and how to protect it.
Texting vs Phone Banking, Efficiency and Reach Compared
Texting and phone banking both use volunteers to reach voters one at a time, but they perform very differently. Here's how the two compare on reach, response, depth, and volunteer effort, and why most programs now lead with text.
Virginia SB 1339, New Consent and ID Rules for Political Texting
Effective January 1, 2026, Virginia SB 1339 adds consent and identification requirements for automated political outreach, and the state now requires opt-out records to be kept for years. Here's what campaigns texting Virginia need to know.
Where Texting Fits in an Integrated Campaign
Texting is most powerful as part of an integrated program, not a standalone channel. Here's how text works alongside mail, email, calls, digital ads, and the doors, and why coordination beats any single channel.