Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
The TCPA is the federal law that governs calls and texts to cell phones. Here's what it is, what it requires, how it applies to political campaigns, and why it's the single most important law in political texting.
Your daily limit is set by your 10DLC registration tier and carrier throughput, not by how many you want to send. Registered campaigns get higher throughput; unregistered or low-trust traffic gets throttled hard. Volume also has to respect quiet hours and consent.
Political texts often need a "paid for by" disclaimer and always need clear sender identification. Here's when disclaimers apply, what they have to say, and how to fit them into a short text.
Make it personal, specific, and action-ready: name the voter, give the exact deadline and their polling place, and one tap to act. GOTV texts work when they remove friction, not when they shout. Plan-making language beats urgency alone.
Templates let a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how Templates work in Txtra and why they keep quality high as a program scales.
Governing texts follow different rules than campaign texts. The official/campaign separation, public records, TCPA, and election-window limits, what elected officials have to get right.
The autodialer definition is what decides which consent standard applies to your texts. Here's what an ATDS is, how the Supreme Court narrowed it, and why it's the reason peer-to-peer texting exists.
TCPA violations scale into class actions fast, because campaigns send in volume. Here's how TCPA lawsuits against campaigns work, what triggers them, the damages at stake, and how to stay out of one.
The welcome text is the first message a new subscriber gets, and it sets the tone for the whole relationship. Here's what a good welcome text says, why it matters for compliance, and how to make it convert.
The usual culprits are missing or incomplete 10DLC registration, a weak sender reputation, content that trips spam filters, or sending to dead or unconsented numbers. Carriers filter silently, so 'sent' doesn't mean 'delivered.'
Texting cadence is a balance, enough to stay present, not so much that people opt out. Here's how to think about frequency, how it changes across the campaign, and how segmentation lets you send more without burning out.
P2P conversations is live in Txtra. Peer-to-peer sending for the moments a personal, human-in-the-loop touch matters.