Sending everyone the same message is how a list gets burned; sending the right message to the right people is how texting stays relevant. Txtra's Segments let a campaign slice its list by what it knows, support, geography, vote status, engagement, so every send goes to the voters it's meant for. Here's how Segments work in Txtra.
What do Segments do?
Segments divide your list into targeted groups. Using your audience data, support level, district, vote method and status, engagement, issue, you build segments so a message reaches only the people it applies to, District 4 volunteers, outstanding mail voters, lapsed donors. It's the targeting layer that makes every Broadcast and Sequence relevant. See /product/insights/.
Why do Segments protect your list?
Because relevance keeps opt-outs low. The fastest way to burn a list is to blast everyone everything; Segments stop that by ensuring a voter only hears from you when the message actually concerns them. This is the real answer to over-texting: a well-segmented program can send more total messages while each person hears only what's relevant, which keeps engagement high and opt-outs and complaints, and the deliverability hit they bring, low.
How do they power GOTV?
By letting you chase exactly the right voters. A GOTV chase is a segment, outstanding ballots, un-voted supporters, that shrinks as people vote, so segmentation is what lets you stop chasing voters who've already voted and focus on those who haven't. Feeding vote-status data into Segments keeps the chase precise, which is the difference between a focused GOTV operation and a blunt one. In Txtra, Segments are the tool that turns your list and your data into the targeted audiences a sharp program runs on.
Frequently asked questions
What are Segments in Txtra?
The targeting layer that divides your list into groups by support level, geography, vote status, engagement, and issue, using your audience data, so each message reaches only the voters it applies to.
Why do Segments protect your list?
Because relevance keeps opt-outs low. Segmentation lets you send more total messages while each person hears only what's relevant, which keeps engagement high and avoids the opt-outs, complaints, and deliverability hit of blasting everyone.
How do Segments help GOTV?
By letting you chase exactly the right voters, a GOTV chase is a segment that shrinks as people vote. Feeding vote-status data into Segments keeps the chase precise, focused on un-voted supporters rather than nagging those who already voted.
Keep reading: how to segment your texting list and inside Txtra: the voter file and audience. See the Insights product area.