Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
P2P is how Txtra powers real, one-to-one voter conversations at scale, for persuasion, voter ID, and first contact. Here's how peer-to-peer conversations work in Txtra, with genuine human-in-the-loop sending.
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.
Put a clear, honest opt-in everywhere your supporters already are, website, events, forms, a text-to-join keyword, and tell them what they'll get. The campaigns with the biggest consented lists collect opt-ins constantly, not in a last-minute scramble.
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.
Carriers and regulators filter political texts on content, not just consent. Here's what campaigns can't say, the categories that get flagged, and how to keep a message from getting blocked before it lands.
The Inbox is where Txtra turns texting into a two-way channel, routing replies to a person, catching opt-outs, and letting a campaign actually talk with voters. Here's how the two-way Inbox works.
Campaigns can text from a 10DLC long code, a toll-free number, or a short code. Here's how the three differ on cost, throughput, registration, and use case, and which one fits a political program.
Your compliance records are your defense. Here's exactly what a campaign has to keep, opt-ins, sends, and opt-outs, how long to keep it, and why the record matters more than how careful you actually were.
A text-to-join keyword lets people opt in by texting a word (like JOIN) to your number. They text the word, get a confirmation with the required disclosures, and they're a documented, consented contact, the cleanest opt-in there is.
How do Do Not Call rules apply to political texts? Here's the relationship between the DNC registry, state restrictions, and your own opt-out list, and why your suppression list is the one that matters most.
Keep it under 160 characters when you can, that's one SMS segment, which is cheaper, faster, and more likely to be read. One message, one point, one action. Longer messages split into multiple billed segments and lose the reader.