The most durable asset a campaign has is a texting list it earned, and Txtra's Grow tools are built to help you earn one. Grow provides the list-building toolkit, keywords, QR codes, and opt-in pages, that turn interested voters into consented subscribers, with the consent captured cleanly. Here's how Grow works.
What does Grow do?
Grow gives you the ways voters opt themselves in. Keywords voters text to subscribe, QR codes they scan on a sign or mailer, and opt-in pages they land on to join, each capturing the subscriber and their consent with the right language and a record. It's the front door to your list, the tools that convert exposure into consented subscribers. See /product/grow/.
Why an earned list is the point
Because a bought list gets filtered and sued, while an earned one delivers and compounds. Grow is built around earning consent at the source, so every subscriber opted in and you can prove it, which is what keeps your sends deliverable and defensible. The whole design reflects the principle that consent is captured, not assumed: the tools make it easy for voters to opt in and easy for you to keep the record.
How does it fit the program?
Grow feeds the top of the funnel. The subscribers Grow captures are the audience your Broadcast, P2P, and Sequences reach, so list growth is the foundation everything else runs on. A program with strong Grow tools keeps adding consented subscribers throughout the cycle, from yard-sign QR codes, event keywords, and opt-in pages, so the list, and the program's reach, keeps growing. Txtra makes capturing those opt-ins, and their consent, straightforward.
Frequently asked questions
What is Grow in Txtra?
The toolkit for building a consented texting list, keywords voters text to subscribe, QR codes they scan, and opt-in pages they land on, each capturing the subscriber and their consent with the right language and a record.
Why does Grow focus on earned lists?
Because a bought list gets filtered and creates legal risk, while an earned one delivers and compounds. Grow is built around earning consent at the source, so every subscriber opted in and you can prove it, keeping sends deliverable and defensible.
How does Grow fit the rest of the platform?
It feeds the top of the funnel, the subscribers Grow captures are the audience your Broadcast, P2P, and Sequences reach. List growth is the foundation the whole program runs on.
Keep reading: how to grow a texting list and do campaigns need consent to text voters?. See the Grow product area.