A texting program is only as smart as the data behind it. Txtra's audience tools, contacts, the voter file, and numbers, connect your voter data to your texting, so you can target and personalize using what you actually know about each voter, while keeping consent separate from the file. Here's how audience management works in Txtra.
What do the audience tools do?
They manage who you're texting and what you know about them. Txtra holds your contacts and connects to the voter file, so your texting can target by district, vote history, modeled support, and the other data the file carries. That's the foundation for segmentation and personalization, sending the right message to the right voter. See /product/audience/.
How does it keep consent right?
By keeping the voter file and your textable list distinct. The voter file gives you data and sometimes numbers, but not consent, and Txtra is built around that distinction: you use the file to target within your consented list, not to text raw file numbers. So the audience tools let you leverage all your voter data for targeting while keeping your actual sends to people who opted in, which is exactly how a compliant program should treat the file.
Why does it matter?
Because targeting and personalization are what make texting relevant, and relevance is what makes it work. Connected voter data lets a campaign segment hard and personalize, so voters get messages that actually apply to them, which keeps opt-outs low and engagement high. Without connected data, texting is a blunt instrument; with it, texting operates on your full, living picture of each voter. Txtra's audience tools are what turn a pile of numbers into a targetable, well-understood universe, with consent handled correctly.
Frequently asked questions
What do Txtra's audience tools do?
They manage your contacts and connect to the voter file, so texting can target by district, vote history, modeled support, and more, the foundation for segmentation and personalization.
How does Txtra keep the voter file and consent separate?
By treating the file as targeting data, not a textable list. A voter file gives you data and sometimes numbers but not consent, so Txtra uses it to target within your consented list rather than texting raw file numbers.
Why do audience tools matter?
Because connected voter data enables the segmentation and personalization that make texting relevant, which keeps opt-outs low and engagement high. They turn a pile of numbers into a targetable, well-understood universe.
Keep reading: what is a voter file? and inside Txtra: Segments. See the Audience product area.