Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
The Campaign Treasurer's Guide to Texting Compliance
The treasurer signs off on the risk, so the treasurer should understand what a texting program can expose the campaign to. Here's the plain-language version.
What Is Prior Express Written Consent?
It's the highest consent standard under the TCPA: a clear, written agreement, a checked box or signed form, to receive autodialed marketing texts, with specific disclosures, obtained before you send. Fundraising and promotional political texts generally need it.
Your Opted-in List Is Not for Sale
When a voter gives you their number, they gave it to you, not to whoever you sell, lease, or share it with. The carrier standard on list transfer, and why buying a list is buying a problem.
Keyword Campaigns, How to Grow Your List with a Text-to-Join
A keyword is the simplest way to turn a crowd, a sign, or a moment into subscribers. Here's the practical playbook for running a keyword campaign to grow your texting list.
State Texting Laws, the Mini-TCPA Wave Campaigns Must Watch
The federal TCPA is no longer the whole story. A wave of state mini-TCPA laws now adds consent, quiet-hour, and identification rules that vary by state. Here's what's changing and how campaigns keep up across a multi-state list.
Is Your Campaign Already Compliant with the New Texting Laws?
A wave of new state and federal texting rules sounds alarming. But if you run a compliance-first program, you're probably already ahead of most of them. Here's how to check.
SMS Fundraising, How Campaigns Raise Money by Text
Text is the fastest fundraising channel a campaign has. This complete guide covers how SMS fundraising works, how to write the ask, when to send, how to sustain it without donor fatigue, and the compliance rules that come with raising money by text.
The Political Texting Welcome Series, Templates to Adapt
A new subscriber just handed you their number. The next few messages decide whether they stay. Here's a welcome series with adaptable templates, in your own words.
Ways to Use Campaign Texting Beyond the Ask
Most campaigns use texting for two things, raise money and get out the vote. It does far more. Here are ways to use your list that build the relationship the asks depend on.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
RCS in Txtra, Verified, Branded Messaging
Txtra is built RCS-first, so campaigns can send verified, branded messages that voters trust, with SMS as the reliable fallback. Here's how RCS works in Txtra and why verified sending is the future.
What a New Phone Update Means for Your Campaign Texts
Every year a new iOS or Android update sparks panic that texts will stop working. Usually they still get through. Here's what actually changes, and what doesn't.