Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Texting isn't just for the fundraising ask, it's for building donor relationships over time. Here's how campaigns use text to cultivate, thank, and upgrade donors, and why the relationship matters more than any single ask.
Reaching voters in the language they prefer lifts response and shows respect. Here's how campaigns run multilingual texting programs, from segmentation by language to translation quality, and why it matters for turnout.
Most political texting failures come from a short list of avoidable mistakes. Here are the ones campaigns make most, buying lists, skipping registration, over-texting, mishandling opt-outs, and how to fix each.
Florida's mini-TCPA sets some of the strictest texting limits in the country, a cap of three messages per recipient per day and a safe-harbor window after opt-out. Here's what campaigns texting Florida need to know.
SHAFT is the carrier shorthand for content categories that get texts blocked, sex, hate, alcohol, firearms, and tobacco. Here's what SHAFT means, how it can catch political messages, and how to keep a message clear of the filters.
Your organization's tax and legal structure affects how you register to text and which use case applies. Here's how texting works for 527s, 501(c)(4)s, and campaigns, and why getting the registration path right matters.
Text-to-donate turns a text into a gift with a tap. Here's how text-to-donate works for campaigns, the difference from carrier billing, and the compliance rules that come with raising money by text.
A drip campaign sends a planned sequence of texts over time, triggered by an action or a date. Here's how campaigns use automated text sequences to onboard, nurture, and convert voters, and where automation helps and hurts.
Every texting program gets angry replies. Here's how volunteers should handle hostile and negative responses, when to disengage, when to honor an opt-out, and how to protect both the voter relationship and the volunteer.
A message from a trusted group or endorser lands harder than one from the campaign. Here's how campaigns use coalition and endorsement texting to borrow credibility, the compliance care it takes, and how to coordinate it.
Primaries reward texting more than general elections, low turnout, a narrow universe, and persuadable partisans. Here's how to build a primary texting strategy around ID, persuasion, and turning out a small, high-value electorate.
10DLC registration has two layers, the brand and the campaign, and campaigns confuse them constantly. Here's what each one is, how they fit together, and why you need both to send deliverable political texts.