Prior express written consent (PEWC) is consent you can prove, in writing, obtained up front. It means the person saw clear language saying they'd receive automated texts from you (including that consent isn't a condition of purchase, with msg/data-rate and opt-out disclosures) and affirmatively agreed, by checking a box or signing, before the first message.
What makes it 'written' and 'express'
Written means a recorded, affirmative action, a checkbox, an e-signature, a keyword opt-in, not an assumption. Express means it specifically covers automated marketing texts from you, described honestly. Vague or buried language doesn't count.
Why the standard is high
PEWC applies to the texts most campaigns care about, fundraising and promotional messages sent with automated technology. Meeting it is simply running a proper opt-in: honest disclosure, an affirmative yes, and a stored record proving both.
Frequently asked questions
What is prior express written consent?
The TCPA's strictest consent standard: a clear written agreement to receive autodialed marketing texts, with required disclosures, obtained before sending. It's generally required for fundraising and promotional political texts.
How do I get prior express written consent?
Show a clear opt-in with the required disclosures (automated texts, msg/data rates, reply STOP, consent not a condition of purchase), have the person affirmatively agree, and store the record.
Informational, not legal advice.
Keep reading: Do campaigns need consent to text voters and The call to action: what a compliant opt-in looks like.