Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Political texting is priced per message, typically a fraction of a cent to a few cents per SMS segment, plus carrier and registration fees. The real cost drivers are volume, segments per message, and whether you're sending MMS or RCS.
Asking for a phone number is asking for something personal. Here's how to make the opt-in ask so easy and worth it that voters actually say yes.
The Autoresponder handles the automatic replies a texting program needs, keyword opt-ins, confirmations, HELP responses, instantly and correctly. Here's how the Autoresponder works in Txtra.
In a genuine toss-up, the whole race lives inside a margin of a few thousand votes. That changes how you run a texting program. Here's the discipline a razor-thin race demands.
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
Most state legislators are part-time and out of the capital for much of the year. Text is how they stay present with constituents between sessions, without a full-time office.
The most comforting sentence in political texting is also the most dangerous: my vendor handles compliance. When the demand letter comes, it has the candidate's committee on it, not the vendor's.
When district lines get redrawn, part of your electorate is new to you and part of your old turf is gone. Here's what redistricting does to a texting program, and how to adjust.
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. This complete guide covers what RCS is, how it compares to SMS and MMS, what verified sending means for campaigns, where adoption stands, and how to use it.
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.
Use SMS as your reliable baseline, it reaches every phone. Use RCS where it's supported for richer, verified, branded messages with far higher engagement. In practice you send RCS with automatic SMS fallback, so you get both.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.