Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
What Is a Vanity Short Link, and Why Campaigns Need One
A vanity short link is a branded short URL on your own domain. Here's what it is, why public link shorteners get texts filtered, and why campaigns should use their own branded domain in every message.
What Is a Text Campaign? The Parts of a Political Texting Program
A text campaign is an organized political texting effort with a goal, an audience, a message, and a plan. Here's what makes up a text campaign, the pieces that have to be in place, and how they fit together.
Measuring Texting ROI for Campaigns
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.
The Future of Political Texting, RCS, AI, and Regulation
Where is political texting headed? Three forces are reshaping it, RCS and verified senders, AI in the workflow, and a rising tide of regulation. Here's what each means for campaigns and how to prepare.
Does Texting Consent Expire? How Long an Opt-in Lasts
Consent doesn't have a hard federal expiration date, but a stale opt-in carries real risk. Here's how long texting consent lasts in practice, what can invalidate it, and why re-engaging an old list takes care.
The Reassigned Number Problem, Texting a Number That Changed Hands
Phone numbers get reassigned constantly, and texting the new owner of a number you had consent for is a real TCPA risk. Here's the reassigned-number problem, why it matters, and how to reduce the exposure.
What Happens in a Carrier Audit of Your Texting
Carriers monitor and can audit registered senders, and failing one means throttling or a ban. Here's what a carrier audit looks at, what triggers scrutiny, and how to keep your sending in good standing.
GOTV Texting in Vote-by-Mail States
In vote-by-mail states, GOTV isn't a single Election Day push, it's a weeks-long ballot chase. Here's how texting drives turnout in mail-heavy states, from ballot tracking to the return deadline.
Coordinating a Canvass by Text
Texting is the connective tissue of a field program, confirming shifts, sending turf, and keeping canvassers in sync. Here's how campaigns use text to coordinate a canvass and cut no-shows.
Contrast and Comparison Messaging by Text, Done Right
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
Texting Strategy for Special Elections
Special elections turn on turnout in a tiny, unpredictable universe, which is exactly texting's strength. Here's how to build a texting strategy for a special election, where speed and turnout matter more than anything.
Managing a Texting Team, Roles and Workflow
A texting program at scale needs people and process, not just a platform. Here's how to structure a texting team, the key roles, and the workflow that keeps sends compliant, on-message, and responsive.