A single text is one message; a Sequence is a planned series that unfolds over time, an onboarding flow for new subscribers, a fundraising push toward a deadline, a multi-step GOTV chase. In Txtra, Sequences let a campaign set up that series once and let it run, so the right message reaches the right voter at the right moment without someone sending each one by hand. Here's how they work.
What do Sequences do?
Sequences automate a multi-step texting flow. Instead of manually sending each message, you define the series, message one now, message two in three days, message three at the deadline, and Txtra sends them on schedule to the right audience. A new subscriber can get a welcome flow; a donor can get a deadline sequence; an outstanding-ballot voter can get a chase sequence. See /product/send/.
Why automate a sequence?
Because timing and consistency matter, and doing them by hand doesn't scale. A drip sequence makes sure every subscriber gets the same well-crafted flow at the right intervals, without a staffer remembering to send each step. It's how a campaign delivers a consistent onboarding, a timed fundraising build-up, or a status-driven chase across a whole list, reliably. The compliance checks and opt-out handling apply throughout, so an automated sequence stays clean.
How do Sequences fit the program?
They handle the recurring, timed flows so the team can focus on the moments that need a human. Set up the onboarding sequence, the standard fundraising build-up, and the ballot chase once, and they run in the background, while Broadcast handles one-off sends and P2P handles conversations. Sequences are the automation layer that keeps a program's routine touches consistent and timely without constant manual effort.
Frequently asked questions
What are Sequences in Txtra?
Automated multi-step texting flows that unfold over time, an onboarding welcome, a fundraising build-up to a deadline, a GOTV ballot chase. You define the series once and Txtra sends the steps on schedule to the right audience.
Why use an automated sequence?
Because timing and consistency matter and manual sending doesn't scale. A sequence delivers the same well-crafted flow at the right intervals to every subscriber reliably, with compliance and opt-out handling applied throughout.
How do Sequences fit with Broadcast and P2P?
Sequences handle recurring, timed flows automatically; Broadcast handles one-off sends to a list; P2P handles real conversations. Together they cover automated, mass, and personal messaging.
Keep reading: drip campaigns and automated sequences and inside Txtra: Broadcast. See Sequences in the product.