Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Legislative-Update Texts: Keeping Constituents in the Loop
Tell people how you voted and why, before they read a distorted version somewhere else. How elected officials use texting for transparency they control.
Can I Text Voters About a Local Ballot Measure?
Yes, to consented contacts, with the same texting rules as any campaign (consent, STOP, quiet hours). The twist is attribution, ballot-measure committees follow their state and local disclaimer rules, which differ from candidate and federal rules. Check your state.
Double Opt-in vs Single Opt-in for Texting
Single opt-in adds someone the moment they subscribe; double opt-in confirms with a reply first. Here's the difference, the trade-off between list growth and list quality, and when each makes sense for a campaign.
HELP Message Requirements, What Your Auto-Reply Must Say
Alongside STOP, texting programs must answer HELP with an identifying auto-reply. Here's what a HELP response has to include, why carriers require it, and how it fits with your opt-out handling.
Text Messages and Public Records, Retention for Campaigns and Officials
Campaign and official texts can become public records or evidence, and retention rules apply beyond the TCPA. Here's how public-records and retention obligations touch political texting, and why keeping clean records protects you twice.
Shipped: The Two-Way Inbox
The two-way inbox is live in Txtra. Every reply lands in a real inbox a human can answer, with tagging so a conversation becomes voter data.
Texting Strategy for a Runoff Election
Runoffs are pure turnout contests with exhausted voters and a short window, exactly where texting excels. Here's how to build a runoff texting strategy, from re-mobilizing your first-round voters to fighting drop-off.
The Night Your Campaign Texts Stopped Delivering
No lawsuit. No warning. Just a send that goes out and never arrives, in the final week, when there's no time left to fix it. How non-compliant campaigns go dark at the worst possible moment.
Early-Vote Texting, Turning Out the Early Electorate
Early voting has reshaped GOTV into a weeks-long effort. Here's how texting banks votes early, why locking in supporters before Election Day de-risks a campaign, and how to run an early-vote program.
Turning Out Low-Propensity Voters by Text
Low-propensity voters are the hardest to turn out and the biggest opportunity. Here's how texting reaches irregular voters, what actually moves them, and why plan-making and human contact matter more than reminders.
What's the Difference Between a Text Blast and a Conversation?
A blast is one message to many, one-way, efficient for reminders. A conversation is two-way, a voter can reply and a human answers. Blasts scale information; conversations build persuasion and trust. The strongest programs use both for what each does best.
How Do I Keep Volunteers from Texting Voters the Wrong Way?
Build the rules into the tool and the training, not the volunteer's memory. Centralize sending through a compliant platform that handles STOP and quiet hours automatically, give volunteers approved message templates, and never let anyone text the list from a personal phone.