Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Building a Political Texting Program from Scratch
Starting a texting program from zero can feel daunting, but it's a clear sequence. Here's how to build a political texting program from scratch, in the right order, so nothing blocks you later.
A Political Texting Launch Checklist
Before your first real send, a handful of things have to be in place. Here's a political texting launch checklist, the compliance, deliverability, and setup items to confirm so your program starts clean.
Building a GOTV Chase Universe
A GOTV chase is only as good as the universe you're chasing. Here's how to build a GOTV chase universe for texting, who belongs in it, and how to keep it updated so you chase the right voters and stop chasing the ones who voted.
Writing a Fundraising Text Sequence
A single fundraising text is one ask; a sequence builds toward a deadline and follows up. Here's how to write a fundraising text sequence that raises more without burning donors, from the setup to the final push.
How to Switch Texting Platforms Mid-Cycle
Switching texting platforms mid-cycle is risky but sometimes necessary. Here's how to migrate without losing your list, your consent records, or your deliverability, and when it's worth doing.
Texting Vendor Red Flags to Watch For
The wrong texting vendor can quietly wreck a program, filtered messages, compliance exposure, hidden costs. Here's the red flags to watch for when evaluating a political texting vendor, and why they matter.
Texting and Your Field Plan
Texting works best woven into the field plan, not run beside it. Here's how texting fits a campaign's field operation, from recruiting and coordinating volunteers to feeding and reinforcing the doors.
Texting for a Sheriff Race
Sheriff races are local, high-stakes on public safety, and low-information for most voters. Here's how texting fits a sheriff campaign, from educating voters on a powerful county office to mobilizing a safety-motivated base.
Texting for an Attorney General Race
Attorney general races are statewide, increasingly high-profile, and issue-driven, but still down-ballot for many voters. Here's how texting fits an AG campaign, balancing statewide scale with the drop-off of a race voters underrate.
Texting for a County Commission Race
County commission and board races govern real local decisions but draw little attention and low turnout. Here's how texting powers a county board campaign, where a small universe and lean budget make it a high-leverage tool.
Texting for a Secretary of State Race
Secretary of state races decide who runs elections, a newly salient issue, but remain down-ballot for most voters. Here's how texting fits an SOS campaign, balancing statewide scale, ballot drop-off, and a motivated democracy-focused base.
Texting for a Judicial Retention Election
Judicial retention elections ask voters a simple yes-or-no on keeping a judge, with almost no information and huge drop-off. Here's how texting fits a retention campaign, where educating voters and driving a yes or no is the whole game.