Ballot-measure texting runs on the same engine, with a different compliance sticker. Consent, opt-out, and quiet hours apply exactly as they do for a candidate. What changes is who has to say they paid for it: ballot-measure and issue committees answer to state and local attribution law, which varies and doesn't follow the federal playbook.
The texting rules don't change
You still need prior express written consent, you still honor STOP, you still stay in quiet hours. A ballot-measure committee texting an unconsented list is in the same trouble as anyone else. The medium's rules are the medium's rules.
The attribution rules do
Ballot-measure committees are creatures of state and local law, and many states have specific disclaimer and reporting requirements for issue advocacy that differ from candidate rules. Don't assume the federal text-disclaimer debate covers you, confirm your state's ballot-measure rules with counsel.
Frequently asked questions
Can a ballot measure committee text voters?
Yes, to consented contacts, under the normal texting rules (consent, STOP, quiet hours). But attribution follows state and local ballot-measure law, which differs from candidate and federal rules, check your state.
Do ballot measure texts need a disclaimer?
It depends on your state and local law for issue/ballot-measure committees, which varies and doesn't follow federal candidate rules. Confirm with counsel for your jurisdiction.
Informational, not legal advice.
Keep reading: Do political texts need a paid for by disclaimer and Can I text voters from the voter file.