Blasts inform; conversations persuade. A broadcast sends one message to your whole list, perfect for 'polls close at 8.' A conversation invites the reply and staffs the answer, which is where trust and persuasion actually happen. Treating every program as one or the other leaves value on the table.
What blasts are good for
Time-sensitive, one-to-many information, deadlines, polling places, event reminders, ballot-chase nudges. Everyone needs the same fact, fast. One-way is efficient and appropriate, no reply needed for 'early voting starts Tuesday.'
What conversations are good for
Persuasion, questions, and relationship-building. A voter who asks 'what's her position on X?' and gets a real answer is being moved in a way no blast can match. Conversations cost more (you have to staff them) and return more where persuasion is the goal.
Frequently asked questions
What's the difference between a text blast and conversational texting?
A blast is one-way, one message to many (good for reminders); a conversation is two-way, the voter replies and a human answers (good for persuasion and trust). Strong programs use both.
Should I blast or have conversations?
Blast time-sensitive info everyone needs (deadlines, polling places); use conversations for persuasion and questions. Match the method to the goal rather than forcing one everywhere.
Informational, not legal advice.
Keep reading: Can voters reply to campaign texts and Whats the difference between p2p and a2p texting.