Segments is live in Txtra. Area: Audience.
What shipped. Slice the list by the attributes that let you send the right message to the right people instead of one blast to everyone.
Why it matters. A message tuned to who someone is beats a generic one every time, and segmentation is what makes that possible at scale.
Built on the compliance floor. Segments respect the same consent and opt-out state as the full list. Consent, STOP and HELP handling, quiet hours, and registration run under it automatically, see the compliance layer.
Full guide: Inside Txtra, Segments.
Release note, shipped April 7, 2026. Reflects the platform as of the ship date.
More: All release notes · Roadmap