Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
State Texting Laws, the Mini-TCPA Wave Campaigns Must Watch
The federal TCPA is no longer the whole story. A wave of state mini-TCPA laws now adds consent, quiet-hour, and identification rules that vary by state. Here's what's changing and how campaigns keep up across a multi-state list.
SMS Fundraising, How Campaigns Raise Money by Text
Text is the fastest fundraising channel a campaign has. Here's how SMS fundraising works, how to write the ask, when to send, and how to stay compliant while raising real money by text.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
The Best Time to Send Political Texts
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
RCS for Campaigns, the Richer Text Explained
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. Here's what RCS is, how it differs from SMS and MMS, what it means for political campaigns, and where adoption stands.
QR Codes for Voter Opt-in, Growing a List at the Door
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.
The Cost of Political Texting, Broken Down
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.
What Is Peer-to-Peer (P2P) Texting?
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.
What Is Broadcast Texting? Mass SMS for Campaigns
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
SMS vs MMS vs RCS, Which Political Text Format to Use
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.