Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
One-tap carrier registration is live in Txtra. End-to-end 10DLC brand and campaign registration filed by Txtra, with Campaign Verify, a two-stage stepper, li
The Txtra changelog. Nearly 500 elements live across a dozen product areas, with a dated release note for every marquee feature. What shipped, and when.
We published a data report on the channel that now carries voter contact in America, the reach, the money, the evidence it works, and the rules. Read the interactive report or download the PDF.
Twenty-five years after September 11, 2001. A remembrance, and a reflection on how that day, and its communication failures, reshaped how a nation warns and reaches its people.
Teams, roles, and two-factor is live in Txtra. A full role model with enforcement, team invites and seats, a team-management UI, and two-factor sign-in, so a
A factual, numbers-first look at what non-compliant texting costs a political campaign, TCPA statutory damages, real settlements, the state mini-TCPA wave, and the expected-value case for getting it right.
Conversion tracking and fundraising outcomes is live in Txtra. Conversion attribution tied to sends, a gift webhook that pulls fundraising-platform donations into outcomes,
The complete guide to building a consented political texting list, from your first thousand subscribers to keywords, QR codes, segmentation, list hygiene, and what a subscriber is really worth.
The complete guide to get-out-the-vote texting, the 72-hour plan, building a chase universe, early and mail voting, ballot chasing, and writing GOTV texts that move people.
The complete guide to raising money by text, the mechanics of text-to-donate, writing a fundraising sequence, cultivating and retaining donors, the FEC rules, and the psychology that works.
The complete guide to political texting compliance, consent, the TCPA, 10DLC registration, quiet hours, opt-outs, state laws, and records. Everything a campaign needs, in one place.
Link shortening and click tracking is live in Txtra. Automatic link shortening on every send with real per-recipient click tracking, so you see who clicked, not ju