Conversion tracking and fundraising outcomes is live in Txtra. Area: Insights.
What shipped. Conversion attribution tied to sends, a gift webhook that pulls fundraising-platform donations into outcomes, and results surfaced in Reports, so you can see dollars raised, not just messages delivered.
Why it matters. The point of a fundraising text is the gift, not the click. Wiring real donations back to the send that drove them makes the program measurable on the metric that matters.
Built on the compliance floor. Outcome data flows from real surfaces and respects the same consent and audit standards as the rest of the platform. Consent, STOP and HELP handling, quiet hours, and registration run under it automatically, see the compliance layer.
Release note, shipped September 10, 2026. Reflects the platform as of the ship date.
More: All release notes · Roadmap