Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Texting isn't just for the fundraising ask, it's for building donor relationships over time. Here's how campaigns use text to cultivate, thank, and upgrade donors, and why the relationship matters more than any single ask.
Reaching voters in the language they prefer lifts response and shows respect. Here's how campaigns run multilingual texting programs, from segmentation by language to translation quality, and why it matters for turnout.
Most political texting failures come from a short list of avoidable mistakes. Here are the ones campaigns make most, buying lists, skipping registration, over-texting, mishandling opt-outs, and how to fix each.
It depends entirely on the ask, consented, well-targeted lists with a clear question see meaningfully higher engagement than cold blasts, but there's no single magic number. Track your own baseline and improve it; comparing to a stranger's stat is noise.
Florida's mini-TCPA sets some of the strictest texting limits in the country, a cap of three messages per recipient per day and a safe-harbor window after opt-out. Here's what campaigns texting Florida need to know.
The most dangerous thing a campaign can do is the easiest: hit send on a big list. Because under the TCPA, one unconsented blast doesn't create one violation. It creates thousands, all at once.
Use a branded or campaign-domain link, not a free public URL shortener, those are heavily associated with spam and get filtered. One link per message, pointing somewhere that matches the text, keeps delivery clean and clicks honest.
SHAFT is the carrier shorthand for content categories that get texts blocked, sex, hate, alcohol, firearms, and tobacco. Here's what SHAFT means, how it can catch political messages, and how to keep a message clear of the filters.
Your organization's tax and legal structure affects how you register to text and which use case applies. Here's how texting works for 527s, 501(c)(4)s, and campaigns, and why getting the registration path right matters.
Yes, Apple added RCS support to the iPhone, so the addressable RCS base now includes iPhones on supported carriers. That's why RCS matters for campaigns now in a way it didn't before, verified, branded messaging can reach a huge new share of voters.
Text-to-donate turns a text into a gift with a tap. Here's how text-to-donate works for campaigns, the difference from carrier billing, and the compliance rules that come with raising money by text.
You represent everyone in the district, including the constituents other channels leave out. Why text is the most accessible way to reach seniors, non-English speakers, and the digitally excluded.