Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Vanity Metrics, the Texting Numbers That Mislead
Some texting numbers look impressive and tell you nothing. Here's which texting metrics are vanity metrics, which ones actually measure a program's health, and how to avoid optimizing for the wrong thing.
How Political Texting Became a Profession
Political texting went from an improvised tactic to a specialized discipline with its own tools, roles, and standards. Here's how it professionalized, what changed, and why the bar for running a serious program keeps rising.
Reaching Military and Overseas Voters by Text
Military and overseas voters face unique hurdles, long ballot-transit times, tight deadlines, and distance. Here's how texting helps campaigns reach UOCAVA voters, drive ballot requests and returns, and cut through the logistics.
Spam Complaints and 7726, What Happens When Voters Report Your Texts
When a recipient forwards a text to 7726, they're reporting it as spam to the carriers, and enough reports can get your sender flagged. Here's what 7726 is, why complaints hurt deliverability, and how to avoid them.
The TCPA Statute of Limitations, How Long the Risk Lasts
TCPA claims can generally be brought for years after a violation, which is why records matter so long. Here's how the statute of limitations works, why it shapes record retention, and what it means for campaign texting risk.
Texting Rules for 501(c)(3) Nonprofits
501(c)(3) nonprofits can text about civic engagement but not electoral advocacy. Here's what (c)(3)s can and can't do with texting, how nonpartisan voter outreach works, and why the line matters.
The Commit-to-Vote Pledge, Turning Intent into Turnout
Getting a voter to commit to a specific plan lifts turnout more than a generic reminder. Here's how campaigns run a commit-to-vote pledge program by text, why plan-making works, and how to follow through.
Building a Rapid-Response Text War Room
When news breaks, minutes matter, and a rapid-response text capability has to be built before you need it. Here's how to set up a text war room, the roles and workflow, and how to move fast without breaking compliance.
Texting for a Slate or Coordinated Campaign
When multiple candidates run as a slate or coordinate, texting can amplify them together, carefully. Here's how slate and coordinated texting works, the shared-turnout advantage, and the compliance lines to respect.
The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers
A canvass reaches voters at the door, but the contact ends when the canvasser leaves, unless you capture a text opt-in. Here's how the door-to-text handoff turns field contacts into subscribers you can reach again.
Reaching New Citizen and Newly Registered Voters by Text
New citizens and newly registered voters are motivated but often unfamiliar with the process. Here's how texting reaches them with education and encouragement, and why they're a high-value, high-effort universe.
What Is Prior Express Written Consent (PEWC)?
Prior express written consent is the strict consent standard for commercial marketing texts, and the one political campaigns are exempt from. Here's what PEWC is, how it differs from ordinary consent, and why the exemption matters.