Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Shipped: The Autoresponder
The Autoresponder is live in Txtra. Keyword-triggered replies that turn a printed word into a consented subscriber and answer common questions ins
How Long Can a Text Be? SMS Character Limits Explained
A single SMS is 160 characters, and longer messages split into segments that each cost a send. Here's how SMS character limits work, why they matter for cost and clarity, and when to reach for MMS or RCS.
Do Political Texts Actually Work? What the Evidence Says
Political texting is everywhere, but does it move votes? Here's what the evidence says about texting's effect on turnout and persuasion, where it works best, and how to read the claims honestly.
Political Texting by the Numbers, Key Statistics for Campaigns
The numbers that define political texting, open rates, volume, channel comparisons, and growth. Here are the key statistics campaigns should know, with the context to read them right.
What Is a Sender ID in Texting?
A sender ID is what identifies who a text is from. Here's what a sender ID is, how it differs across number types, why it matters for trust and deliverability, and how it ties to sender identification rules.
What's the Difference Between SMS and MMS for Campaigns?
SMS is text only, cheapest, and universal. MMS carries images, longer text, and media, costs more, and is great for a candidate photo or a shareable graphic. Pick SMS for reach and cost, MMS when the image does real work.
Political Texting for Down-Ballot and Local Races
Texting isn't just for big campaigns. Here's why it's especially powerful for down-ballot and local races, how a small campaign runs a program on a budget, and where to focus limited resources.
Texting for Advocacy and Issue Campaigns
Advocacy groups use texting to mobilize supporters, drive action, and pressure decision-makers. Here's how issue and advocacy campaigns use text differently from electoral ones, and the compliance notes that come with it.
Can Voters Reply to Campaign Texts, and Should I Let Them?
Yes, if you send from a two-way number, and you should. Replies are where texting beats every other channel: a voter asks a real question, a human answers, and that exchange moves people. One-way blasting wastes the medium's biggest advantage.
Shipped: AI, the Magenta Sparkle
AI, the magenta sparkle is live in Txtra. AI assistance across the platform, drafting, a morning brief, and ask-your-numbers, with every place a machine
Texting for Ballot Measure Campaigns
Ballot measure campaigns face a unique challenge, persuading voters on an issue with no candidate. Here's how texting helps ballot measures with education, persuasion, and turnout, and why the message strategy differs.
Text Town Halls: Gathering Constituent Input
A Tuesday-night meeting reaches the handful who can show up. A text survey reaches the whole district. How elected officials use texting to actually hear from constituents.