RCS on the iPhone changed the math. For years RCS was an Android story, too small a base for most campaigns to prioritize. Apple bringing RCS to the iPhone pulled a massive population into range overnight, which is exactly why verified, branded campaign messaging over RCS is suddenly worth building around.
What changed and why it matters
Before, targeting RCS meant reaching a slice of Android users, not enough to prioritize. With iPhone support, the verified-sender, branded, media-rich RCS experience reaches a far larger share of voters, making the engagement and trust gains worth the effort.
What you still need to plan for
Support isn't universal yet, it depends on device, carrier, and settings, so RCS with automatic SMS fallback remains the right architecture. You get the richer experience where it works and guaranteed delivery everywhere else, in one send.
Frequently asked questions
Does RCS work on iPhone?
Yes, Apple added RCS support to the iPhone, so iPhones on supported carriers can now receive RCS. That expansion is why verified, branded RCS messaging matters for campaigns now.
Should campaigns use RCS now that iPhone supports it?
Yes, the addressable base grew dramatically. Use RCS for its verified branding and engagement, with automatic SMS fallback for devices and carriers that don't support it yet.
Informational, not legal advice.
Keep reading: RCS for campaigns: the richer text explained and SMS vs RCS for political campaigns.