Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
The FEC, Disclaimers, and Fundraising by Text
Fundraising by text runs into campaign-finance rules on top of texting rules. Here's how FEC disclaimer and solicitation requirements touch text fundraising, and why the giving platform handles much of the heavy lifting.
Data Security for a Political Texting Program
A texting list is a database of voters' phone numbers and consent, and it deserves real protection. Here's why data security matters for a texting program, the risks of a breach, and the basic safeguards every campaign should have.
Vendor and Vicarious Liability in Political Texting
Hiring a texting vendor doesn't outsource the legal risk, campaigns can be held liable for a vendor's TCPA violations. Here's how vicarious liability works, why "the vendor did it" isn't a defense, and how to protect yourself.
Texting for Low-Information Races, Judicial and School Board
Judicial, school board, and other down-ballot races suffer huge voter drop-off because people don't know the candidates. Here's how texting cuts through in low-information races, from education to turnout.
Texting Strategy for a Recall Election
Recalls are unusual, off-cycle, low-turnout, and often confusing to voters. Here's how texting drives a recall campaign, whether you're pushing the recall or defending against it, from signature gathering to a turnout-defined finish.
Texting for Union and Labor Political Programs
Unions run some of the most effective political texting programs, because they text their own trusted members. Here's how labor political programs use texting, why member-to-member trust is their edge, and the compliance notes.
Handling a Texting Crisis, When a Send Goes Wrong
Sooner or later a send goes wrong, a typo, a wrong link, the wrong list, a message sent to everyone by mistake. Here's how to handle a texting crisis, contain the damage, and recover trust with your list.
Correcting Misinformation by Text
When false claims spread about a candidate or an election, texting can reach voters with the correction fast. Here's how campaigns use text to counter misinformation, the pitfalls of amplification, and how to do it without making it worse.
TCPA Lawsuits Are Surging, What the 2025 Numbers Mean for Campaigns
Thousands of TCPA lawsuits were filed in 2025 and class-action filings climbed sharply. Here's what the litigation numbers say about the risk environment and why they raise the stakes for non-compliant campaign texting.
What Is List Hygiene, and Why It Protects Deliverability
List hygiene is the ongoing practice of keeping your texting list clean, removing opt-outs, bad numbers, and dead contacts. Here's what list hygiene involves, why it protects deliverability and reputation, and how to maintain it.
What Is the CTIA, and Why It Matters for Texting
The CTIA is the wireless industry association whose messaging guidelines shape what campaigns can send. Here's what the CTIA is, how its principles differ from the law, and why they affect your deliverability.
Subscriber vs Contact, Who's Actually on Your List
A contact is a phone number you have; a subscriber is someone who opted in to your texts. Confusing the two is how campaigns end up texting people who never agreed. Here's the distinction and why it matters.