Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Judicial retention elections ask voters a simple yes-or-no on keeping a judge, with almost no information and huge drop-off. Here's how texting fits a retention campaign, where educating voters and driving a yes or no is the whole game.
A periodic health check catches texting problems before they cost you. Here's how to audit a political texting program, the areas to review, and the warning signs that mean something needs fixing.
Reporting texting results well earns the program budget and buy-in. Here's how to report texting results to a campaign team, which numbers to lead with, and how to tie texting to outcomes leadership cares about.
The move from primary to general election changes your universe, your message, and your list. Here's how a texting program shifts from primary to general, what carries over, and what has to change.
Off-year and odd-year elections have tiny, unpredictable turnout, which makes them win-or-lose on mobilization. Here's how texting fits an off-year campaign, where reaching and turning out your supporters is nearly the whole game.
Nonpartisan races, many local and judicial offices, strip away the party cue voters rely on, changing how you persuade and target. Here's how texting fits a nonpartisan campaign, where candidate identity does the work party usually does.
A text is opened in seconds, but whether it's read past the first line is up to you. Here's how to write a political text that gets read, from the opening words to the structure that keeps a voter with you.
A political text lands in an intimate, personal channel, so tone matters more than in a mailer or an ad. Here's how to get the tone and voice of political texts right, and why a human voice beats a broadcast one.
A texting budget has more moving parts than a per-message price, message volume, carrier fees, tools, and people. Here's how to build a realistic political texting budget so you're not surprised by the true cost.
Who runs a texting program, and how big a team does it need? Here's how to staff a political texting program, the roles required, and how volunteers let a small paid team run a large operation.
A texting playbook captures how your program runs so it survives staff turnover and scales cleanly. Here's what goes in a political texting playbook and why writing one makes the whole program more reliable.
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.