Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Constitutional amendments are statewide, often confusingly worded, and easy to skip, making voter education the whole challenge. Here's how texting fits an amendment campaign, where explaining a dense ballot question is half the battle.
Senior voters are reliable, high-turnout, and reachable by text when it's done right. Here's how texting fits outreach to senior voters, the accessibility and clarity that matter, and why the "seniors don't text" assumption is wrong.
Veterans and military families are a large, engaged constituency with distinct concerns and, in the case of overseas service members, real voting hurdles. Here's how texting fits outreach to them, done with respect and specificity.