Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Texting for a U.S. Senate Race
A Senate race is statewide, expensive, and high-profile, with a huge universe and a heavily nationalized dynamic. Here's how texting fits a Senate campaign, where its scale and speed matter most, and why it's a turnout-and-fundraising workhorse.
Texting for a Governor's Race
A governor's race is statewide like a Senate race but often less nationalized, giving state issues and the candidate's own profile more room. Here's how texting fits a gubernatorial campaign, and why persuasion has more space than in a Senate race.
Texting for a District Attorney Race
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.
Texting for a State Legislative Race
State house and senate races are small, low-budget, and low-turnout, but they decide who controls state government. Here's how texting powers a legislative campaign, where a tiny universe and lean budget make it the highest-leverage tool.
Building a Political Texting Program from Scratch
Starting a texting program from zero can feel daunting, but it's a clear sequence. Here's how to build a political texting program from scratch, in the right order, so nothing blocks you later.
A Political Texting Launch Checklist
Before your first real send, a handful of things have to be in place. Here's a political texting launch checklist, the compliance, deliverability, and setup items to confirm so your program starts clean.
Building a GOTV Chase Universe
A GOTV chase is only as good as the universe you're chasing. Here's how to build a GOTV chase universe for texting, who belongs in it, and how to keep it updated so you chase the right voters and stop chasing the ones who voted.
Writing a Fundraising Text Sequence
A single fundraising text is one ask; a sequence builds toward a deadline and follows up. Here's how to write a fundraising text sequence that raises more without burning donors, from the setup to the final push.
Texting for a Sheriff Race
Sheriff races are local, high-stakes on public safety, and low-information for most voters. Here's how texting fits a sheriff campaign, from educating voters on a powerful county office to mobilizing a safety-motivated base.
Texting for an Attorney General Race
Attorney general races are statewide, increasingly high-profile, and issue-driven, but still down-ballot for many voters. Here's how texting fits an AG campaign, balancing statewide scale with the drop-off of a race voters underrate.
Texting for a County Commission Race
County commission and board races govern real local decisions but draw little attention and low turnout. Here's how texting powers a county board campaign, where a small universe and lean budget make it a high-leverage tool.
Texting for a Secretary of State Race
Secretary of state races decide who runs elections, a newly salient issue, but remain down-ballot for most voters. Here's how texting fits an SOS campaign, balancing statewide scale, ballot drop-off, and a motivated democracy-focused base.