Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Secretary of state races decide who runs elections, a newly salient issue, but remain down-ballot for most voters. Here's how texting fits an SOS campaign, balancing statewide scale, ballot drop-off, and a motivated democracy-focused base.
Judicial retention elections ask voters a simple yes-or-no on keeping a judge, with almost no information and huge drop-off. Here's how texting fits a retention campaign, where educating voters and driving a yes or no is the whole game.
Your texting platform reports a lot of numbers, but only some tell you what to do next. Here's how to read your texting analytics, which metrics to act on, and how to turn a dashboard into decisions.
A template library lets a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how to build a message template library, what to include, and how it keeps quality high as volume grows.
A periodic health check catches texting problems before they cost you. Here's how to audit a political texting program, the areas to review, and the warning signs that mean something needs fixing.
STIR/SHAKEN authenticated caller ID to fight call spoofing, and the same push for verified identity is reaching texting through sender registration and RCS. Here's the trend and why verified sending is the future of political outreach.
Reporting texting results well earns the program budget and buy-in. Here's how to report texting results to a campaign team, which numbers to lead with, and how to tie texting to outcomes leadership cares about.
The move from primary to general election changes your universe, your message, and your list. Here's how a texting program shifts from primary to general, what carries over, and what has to change.
Off-year and odd-year elections have tiny, unpredictable turnout, which makes them win-or-lose on mobilization. Here's how texting fits an off-year campaign, where reaching and turning out your supporters is nearly the whole game.
Nonpartisan races, many local and judicial offices, strip away the party cue voters rely on, changing how you persuade and target. Here's how texting fits a nonpartisan campaign, where candidate identity does the work party usually does.
Texting is the great equalizer for underfunded campaigns, cheap, defined-universe reach that turns out votes. Here's why small campaigns punch above their weight with texting, and why it's often their single best investment.
Texting is powerful, but it isn't magic, and knowing its real limits makes it more effective. Here's an honest look at what political texting can and can't do, so you use it for the jobs it's actually good at.