Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Texting programs evolve, from a first compliant blast to an integrated, data-driven operation. Here's a maturity model for political texting, the stages a program moves through, and how to level up.
A text is opened in seconds, but whether it's read past the first line is up to you. Here's how to write a political text that gets read, from the opening words to the structure that keeps a voter with you.
The call to action is the point of a political text, the one thing you want the reader to do. Here's what makes a strong CTA, why one ask beats several, and how to write CTAs that convert.
In 2025 the Supreme Court ruled that courts don't have to defer to the FCC's interpretation of the TCPA. Here's what McLaughlin v. McKesson decided, why it matters, and how it makes the texting-law landscape less predictable.
A political text lands in an intimate, personal channel, so tone matters more than in a mailer or an ad. Here's how to get the tone and voice of political texts right, and why a human voice beats a broadcast one.
Emojis can make a text feel human or make it look like spam, depending on how they're used. Here's when emojis help a political text, when they hurt, and the deliverability angle campaigns miss.
A texting program without clear goals drifts and can't prove its value. Here's how to set goals and KPIs for a political texting program, tied to campaign outcomes, so you know what you're aiming at and whether you hit it.
A texting budget has more moving parts than a per-message price, message volume, carrier fees, tools, and people. Here's how to build a realistic political texting budget so you're not surprised by the true cost.
Who runs a texting program, and how big a team does it need? Here's how to staff a political texting program, the roles required, and how volunteers let a small paid team run a large operation.
A texting playbook captures how your program runs so it survives staff turnover and scales cleanly. Here's what goes in a political texting playbook and why writing one makes the whole program more reliable.
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.
Constitutional amendments are statewide, often confusingly worded, and easy to skip, making voter education the whole challenge. Here's how texting fits an amendment campaign, where explaining a dense ballot question is half the battle.