Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
The Decline of the Robocall and the Rise of the Text
Robocalls are getting squeezed by authentication and voter fatigue while political texting keeps rising. Here's the shift from calls to texts, what's driving it, and what it means for how campaigns reach voters.
Texting and Voter Accessibility
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.
Election Protection and Voter Assistance by Text
When voters hit problems, long lines, ID confusion, a rejected ballot, texting can deliver help fast. Here's how campaigns and nonpartisan groups use text for election protection and voter assistance.
The Check-Your-Registration Text Program
Many people think they're registered and aren't. A check-your-registration text catches those voters in time to fix it. Here's how campaigns run one and why it's an underrated, high-value tactic.
Ballot Tracking by Text, Letting Voters Follow Their Ballot
Ballot tracking lets a voter follow their mail ballot from sent to counted, and texting is the natural way to deliver those updates. Here's how ballot-tracking texts build confidence and support the return chase.
Texting for a Party Committee
Party committees run texting at a scale and across a portfolio that single campaigns don't. Here's how a party committee uses texting for coordinated turnout, up and down the ticket, and the structure that makes it work.
Running the Two-Way Inbox, Managing Replies at Scale
Two-way texting only works if someone handles the replies. Here's how campaigns run a texting inbox at scale, triaging responses, using saved replies, escalating, and catching opt-outs, without drowning.
How to Write a GOTV Text That Gets Action
A GOTV text has one job, get a supporter to vote, and the writing has to serve that job ruthlessly. Here's the anatomy of a GOTV text that gets action, and the common mistakes that kill one.
What Is an SMS API?
An SMS API is the technical interface that lets software send and receive texts programmatically. Here's what an SMS API is, how it underlies texting platforms, and why campaigns benefit from it without touching it.
Texting and Your CRM, Integrating Voter Data
Texting is far more powerful when it's connected to your voter data. Here's what CRM integration means for a texting program, why it makes messages smarter, and what a connected setup enables.
What Is Message Throttling?
Throttling is when carriers slow down your message delivery, often because of your registration or reputation. Here's what throttling is, why it happens, how it differs from filtering, and why it matters most at GOTV.
The Ethics of Political Texting
Legal isn't the same as ethical, and political texting raises real questions of honesty, respect, and restraint. Here's a practical look at the ethics of texting voters, and why the ethical choice is usually the effective one too.