Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.
Constitutional amendments are statewide, often confusingly worded, and easy to skip, making voter education the whole challenge. Here's how texting fits an amendment campaign, where explaining a dense ballot question is half the battle.
Senior voters are reliable, high-turnout, and reachable by text when it's done right. Here's how texting fits outreach to senior voters, the accessibility and clarity that matter, and why the "seniors don't text" assumption is wrong.
Veterans and military families are a large, engaged constituency with distinct concerns and, in the case of overseas service members, real voting hurdles. Here's how texting fits outreach to them, done with respect and specificity.
Political texting is surrounded by myths that lead campaigns astray, that it's unregulated, that volume wins, that seniors don't text. Here's the common misconceptions about political texting, corrected.
What separates a text that works from one that gets ignored? Here's the anatomy of a great political text, the elements every effective message shares, pulled together into one picture.
The bar for 10DLC registration keeps rising as carriers and the registry tighten vetting to fight spam. Here's what stricter vetting means for campaigns and why you should register earlier and cleaner than ever.
Beyond your platform's price, carriers add their own per-message and registration fees to A2P texting, and they've been climbing. Here's what carrier fees are, why they exist, and how they affect a campaign's texting budget.
On January 24, 2025, days before it took effect, a federal appeals court struck down the FCC's one-to-one consent rule. Here's what the rule was, why the court vacated it, and what it means for texting consent going forward.
The 2024 cycle set records for political text volume and surfaced clear lessons, about saturation, compliance, and what actually works. Here's the recap and what campaigns should carry into the next cycle.
Americans received an estimated 15 billion political texts in the 2024 cycle. Here's what the record volume tells us about the channel, voter fatigue, and why compliance and targeting matter more than ever.
In 2024 Apple added RCS support to the iPhone, ending the biggest barrier to rich, verified texting. Here's why iPhone RCS support matters for political campaigns and what it unlocks over time.