Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
The 2024 cycle set records for political text volume and surfaced clear lessons, about saturation, compliance, and what actually works. Here's the recap and what campaigns should carry into the next cycle.
Americans received an estimated 15 billion political texts in the 2024 cycle. Here's what the record volume tells us about the channel, voter fatigue, and why compliance and targeting matter more than ever.
In 2024 Apple added RCS support to the iPhone, ending the biggest barrier to rich, verified texting. Here's why iPhone RCS support matters for political campaigns and what it unlocks over time.
In February 2024, after a fake-voice robocall impersonated a public figure, the FCC declared AI-generated voices in robocalls illegal under the TCPA. Here's what happened and why it set a marker for AI in political texting.
The rollout of 10DLC reshaped political texting, ending the era of anonymous blasting from unregistered numbers. Here's how 10DLC came about, what it changed, and why it made registration non-negotiable.